New media environments are changing the world, and TikTok has become a key battleground for audience...
Pinpointing the optimal content length has never been a straightforward process. It depends on...
The major shift in content consumption has led to every social network adding a short-form con...
In the past several years, we have seen time and time again that personalizing the user experi...
Over the past few years, under pressure from the public and from regulators, concerns over dat...
Publishers today know how much effort it takes to maximize audience engagement and increase pr...
For website content to be found on the internet, hard work is not enough. Even the best articl...
The last couple of years were quite disruptive for the digital world. From privacy regulations...
For publishers, ad quality is not a vague goal but an imperative. Complying with clear guideli...