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PwC | IAB Report: Internet Advertising Revenue Still Up by End of 2020 Despite Covid-19 Pandemic
Revenue from internet advertising rose by 12.2% between 2019 and 2020, despite the pandemic that the world has gone thro...
What You Need to Know About IAB Tech Standards
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the biggest headaches in the program...
What is In-App Header Bidding?
Header bidding has already proven to be a successful web monetization option on desktop and even mobile browsers. Starti...
Driving brandformance for global and local brands
FCA: Experiencing a driving performance through native advertising
How MGID helped to develop a non-intrusive yet effective way to get users to visit FCA’s car dealerships.
- 17,329Total clicks
- $0.14AVG CPC
Lazada: Connecting the SouthEast region to a new shopping experience
How Lazada used MGID to promote an entire product category for its expansive eCommerce platform.
- 5.2%Conversion Rate
- $1.7AVG eCPA
- $0.09AVG CPC
HSBC Bank: Serving the financial world through unique messaging
How MGID created unique native format messages to generate leads for HSBC’s credit card services.
- 74,883Total clicks
- $0.06AVG CPC
- 1.5%Conversion Rate
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