Solution: MGID integrated with client’s back-end to enable consistent and sufficient data exchange to make informed optimization decisions. Experienced creative team curated content. Within 30 days several rounds of multivariate optimization were run implementing MGID's Selective Bidding technology.
The goal was achieved with the CPL of $3.16 and 193 initial sales at $517 on average, the overall estimated ROI (based on Anastasia's LTV) is 21% which is 5-6% better other traffic sources.
The products promoted in the offer are targeted at the Dutch-speaking market so MGID account manager has developed a promotion strategy including Dutch traffic sources and trusted international websites with a big share of Dutch traffic which allowed to significantly expand audience.
With the CPL of $11 MGID outperformed the client’s CPA goal of $15 and the client began to aggressively scale the campaign, driving more high-quality conversions.
After the test run MGID system automatically filters out creatives that a particular user is not going to engage with based on their behavioral patterns. In addition, the account-manager manually filtered out all underperforming creatives.
The traffic sources were also explored and optimized at campaign level. As a result, the creatives improved their CTRs from 0.08% to 0.15% on average, being rotated only on highly relevant publishers. The client then could lower their bid from initial 3.6¢ to 3.1¢ which resulted in better CPA.
The accent in this campaign was placed on relevant creatives that draw attention to in-game actions and look like trailers of the game content. Another important point was setting up proper tracking going far beyond just registration to monitor and optimize against retention, engagement, and revenue.
The main optimization tool used was MGID’s selective bidding, which provides full control over the proportions of traffic from various publishers and leverages efficient traffic source management at the campaign level.
As MGID’s traffic supply is around 35% mobile it was a good fit for the campaign. The campaign was set up to the USA and iOS mobile and tablet devices.
High competition in gambling advertising stimulates aggressive and annoying advertising techniques which at the same time increases banner blindness and decreases effectiveness. In these circumstances native advertising is more efficient in building customer loyalty.
After analysing the test campaign and optimising it for efficiency with MGID’s selective bidding, the campaign’s performance was significantly improved and the CPL became lower than market average.
A popular online magazine was monetized with AdSense and other display advertising. However, just like other content publishers, they needed additional pageviews by interested visitors.
With all the tools for tracking and optimization MGID is a perfect source of traffic for publishers, sending highly engaged visitors to publisher's articles and videos.
Solution: MGID's qualified account manager was granted access to the client's Google Analytics account and monitored the campaign to optimize for effectiveness.
MGID managed to maintain high levels of traffic quality, driving an average of 15,000 visitors daily.
Solution: Outstanding results in volumes as well as traffic quality was achieved by both carefully selecting the content for promotion and also optimizing the campaign for effectiveness.
Solution: In order to bring engagement, MGID experts went "beyond the click" to learn visitor behavioral patterns in order to target similar users with this type of content. The result was a significantly lower than average bounce rate.
Solution: A website that was monetized through display advertising (mainly AdSense) needed new visitors and also additional pageviews from returning users. An expert MGID account manager monitored the site and optimized a campaign for performance.
The client provided access to their Google Analytics data so that MGID experts could work toward a positive ROI and future improvements.
Solution: Buying traffic with the focus on PPV is not an easy matter. It requires detailed tracking and constant optimization.
With MGID optimization tools and some help from account manager, the client could reach and maintain 23 pageviews per session, exceeding client goals.
Solution: In order to not only bring fresh visitors to the website but also increase brand awareness MGID team was constantly working on content selection and precise targeting.
As a result of these tactics, close to 8.5 million new visitors engaged with the brand and a solid fraction of them have become loyal visitors.
Solution: MGID expert suggested using the full range of performance optimization tools. Optimizing the campaign by creative and by publisher delivered positive results.
The CPA of MGID traffic was 1.5 times lower than average from other traffic vendors.
Solution:Implementing MGID conversion tracking code and detailed daily reports helped the MGID account manager reach and maintain the 4% conversion rate which is far higher than expected.
Solution: MGID experts work a lot in order not to just deliver traffic for publishers but make sure that the traffic is of impeccable quality.
MGID quality assurance team analyzes millions of clicks daily and blocks a big fraction of traffic so that MGID customers are never charged for questionable traffic. Third-party tracking systems often register more traffic than internal MGID systems have validated.
Solution: As the website is targeted toward mainly at parents and future parents the account manager thoroughly selected publishers for the campaign and developed proper and relevant creatives.
As a result - the lowest bounce rate ever on MGID record.
Solution: The campaign was targeted at certain European countries and was mainly conducted for brand awareness.
It reached more than 20 mln Internet users in the selected countries and created a good level of engagement on the customer's website.
Most of the top performing spots (under article and sidebar) are already occupied by MGID's native widgets and optimized to max performance. Considering the volumes of traffic and the levels of performance some other form of native monetization is required.
Solution: Considering this information, MGID a new type of widgets - mobile toaster - to better engage the users on the client's website and monetize mobile traffic. The new widget served as an additional monetization tool and increased the overall performance to a great extent.
Solution: MGID offered the internal native recirculation unit, which allowed to direct users to other engaging content on the site. As a results publisher received more ad views on banners and earned additional money from paid teasers.
More about Internal Recirculation unit you can read on our blog.
Solution: Widgets of different configuration were developed for each website of the network.
Each widget had a design which was developed to be totally cohesive with respective website design.
Solution: Multiple native advertising widget placements on numerous websites of the network.
Each widget was crafted and configured individually in order to fit the look and feel of the website.
Solution: MGID suggested placing a widget with 5 native ads, filling all available space beneath the articles.
Monetizing only the desktop traffic allowed the client to get the maximum results from MGID native monetization feature.
Solution: MGID has developed unique, individualized monetization solution for the maximal realization of abundant traffic for selected countries and regions.
Special widgets were created and placed in the places of banner ads.
Solution: MGID placed the 4-ad widget in the space under the articles. The structure of the website allowed to insert the widget organically. Such native placement made the audience interested in additional content without distraction from the editorial content.
A selection of engaging family-friendly content, which provided maximum CTR, CPM and CPC was guaranteed using smart content filtering.
Solution: Using Device, Browser and OS targeting, the account manager shaped efficient audience segment to fit the campaign perfectly. The creatives were served through MGID’s mobile specific widgets across multiple hand-picked premium publishers. The final step was ongoing optimization using MGID’ Selective Bidding. The campaign’s performance was significantly improved, the campaign brought 698 leads at CPL lower than market average.
Solution: Using MGID's selective bidding feature it was possible to reach positive ROI without significant loss in volumes. As a result, 3,300 conversions in 3 months.
Solution: Using SUB-ID traffic source optimization we managed to increase traffic share from the best performing sources. As a result, the client received 45,137 high quality leads and the NET profit reached $12,612.
Solution: The client uses all means of tracking and optimization available at MGID. They integrated the statistics and used MGID tracking pixel as well as selective bidding to make sure they get maximum traffic from the best performing sources.
As an outcome, they could reach 32% ROI. This result proved to be fully scalable as they raised the campaign's caps.