Articles by Oleksii Borysov
8753
20 min read
Cookieless Tracking in 2026: What Actually Works Now
Last reviewed: August 2026.
Cookieless tracking is a mix of first-party data, contextual sign...
Aug 12, 2026 • 20 min read
10760
19 min read
Contextual Targeting in 2026: The Cookie...
The smartest ad targeting in 2026 may have less to do with who is looking at the screen and mo...
Jun 4, 2026 • 19 min read
8296
10 min read
GEO Hype Busted: Why It’s More Like SEO ...
The digital marketing industry loves a shiny new acronym. Right now, every agency pitch deck i...
May 19, 2026 • 10 min read
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6 min read
Why CTR Drops in May and How to Fix It
May is a notoriously frustrating time for media buyers. You leave your targeting untouched, yo...
May 15, 2026 • 6 min read
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19 min read
Growth Marketing vs. Performance Marketi...
What’s the difference between growth and performance? You may see these terms associated with ...
Apr 11, 2025 • 19 min read
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17 min read
Top Performance Marketing Platforms & To...
Are you looking to improve your conversion rate? We promise you that having the right performa...
Mar 26, 2025 • 17 min read
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Guide
1 min read
What is AdTech? A Comprehensive Guide to...
Can you imagine manually buying or selling ad spaces today? If you can’t, you’re lucky! Before...
Mar 12, 2025 • 1 min read