Oleksii Borysov
Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.
Articles by Oleksii Borysov
Updated July 2024: After almost four years of signaling its intention to remove support for th...
As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...
The advertising industry has undergone tremendous change over the past few decades. In the ear...
With the introduction of supply path optimization in digital advertising, advertisers and publ...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
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