Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

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GEO Hype Busted: Why It’s More Like SEO Than a New Disciplin...

The digital marketing industry loves a shiny new acronym. Right now, every agency pitch deck i...

May 19, 2026 • 10 min read

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Why CTR Drops in May and How to Fix It

May is a notoriously frustrating time for media buyers. You leave your targeting untouched, yo...

May 15, 2026 • 6 min read

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Growth Marketing vs. Performance Marketi...

What’s the difference between growth and performance? You may see these terms associated with ...

Apr 11, 2025 • 19 min read

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Top Performance Marketing Platforms & To...

Are you looking to improve your conversion rate? We promise you that having the right performa...

Mar 26, 2025 • 17 min read

Guides

What is AdTech? A Comprehensive Guide to...

Can you imagine manually buying or selling ad spaces today? If you can’t, you’re lucky! Before...

Mar 12, 2025 • 1 min read

Guides

MGID's Sources Optimization: More Contro...

Managing ad campaigns effectively requires more than just any old data set — it requires the r...

Feb 11, 2025 • 1 min read

Ad Tech Insights

Curation in AdTech: Transforming Program...

Lately, you can’t talk about digital advertising without hearing the word “curation.” It’s eve...

Jan 31, 2025 • 14 min read

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