Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

5645
5 min read
Traffic Source Transparency for Better A...

We are excited to announce a significant update to our Selective Bidding interface (known as t...

5723
9 min read
Granular Reporting: Advanced Features fo...

We’re excited to announce the launch of Version 1 of our Granular Reporting feature — an advan...

9780
7 min read
MGID's Strategy in a Post-Cookie Landsca...

Updated July 2024: After almost four years of signaling its intention to remove support for th...

10175
13 min read
Mastering Contextual Targeting: Tips for...

As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...

5931
11 min read
Preparing for Chrome User-Agent Client H...

The advertising industry has undergone tremendous change over the past few decades. In the ear...

6091
13 min read
Supply Path Optimization Explained

With the introduction of supply path optimization in digital advertising, advertisers and publ...

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