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Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on linkedin or twitter

Articles by Oleksii Borysov

Ad Tech Insights

How Does a Content Recommendation Engine Work?

As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...

Sep 3, 2021 • 9 min read

Ad Tech Insights

What You Need to Know About IAB Tech Sta...

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

Apr 9, 2021 • 6 min read

Ad Tech Insights

Google’s New Algorithm Update: How MGID ...

For the new algorithm rollout expected to come into force in May 2021, Google announced that C...

Mar 19, 2021 • 4 min read

Rule-Based Optimization: Drive Campaign ...

At MGID, we added a rule-based optimization feature to help advertisers manage native campaign...

Dec 22, 2020 • 4 min read

Ad Viewability and User Experience: How ...

Viewability is one of the most fundamental properties that define advertising quality; it is m...

Oct 30, 2020 • 3 min read

Unlock Monetization Potential with MGID’...

The coronavirus crisis has accelerated the pace of launching new ad products and made it neces...

Sep 18, 2020 • 3 min read

TCF v2.0: What MGID Publishers Need to K...

Over the last few years, GDPR, CCPA, ePrivacy Directive, and other regulations have continuous...

Aug 14, 2020 • 4 min read

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