Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

9993
13 min read
Mastering Contextual Targeting: Tips for...

As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...

5887
11 min read
Preparing for Chrome User-Agent Client H...

The advertising industry has undergone tremendous change over the past few decades. In the ear...

5989
13 min read
Supply Path Optimization Explained

With the introduction of supply path optimization in digital advertising, advertisers and publ...

2729
8 min read
The Industry Reacts to ISBA’s Latest Pro...

It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...

3962
4 min read
For Seller-Defined Audiences To Work, Pu...

In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...

2337
5 min read
Contextual Targeting Can Help Balance Br...

A series of tragic and harrowing events have shaken the world as we know it in recent years. A...

Native performance in minutes

With MGID, you get access to 32,000+ publishers and 185+ billion monthly impressions.