Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

Advertisers

Growth Marketing vs. Performance Marketing: How to Choose th...

What’s the difference between growth and performance? You may see these terms associated with ...

Apr 11, 2025 • 19 min read

Advertisers

Top Performance Marketing Platforms & To...

Are you looking to improve your conversion rate? We promise you that having the right performa...

Mar 26, 2025 • 17 min read

Guides

What is AdTech? A Comprehensive Guide to...

Can you imagine manually buying or selling ad spaces today? If you can’t, you’re lucky! Before...

Mar 12, 2025 • 1 min read

Guides

MGID's Sources Optimization: More Contro...

Managing ad campaigns effectively requires more than just any old data set — it requires the r...

Feb 11, 2025 • 1 min read

Ad Tech Insights

Curation in AdTech: Transforming Program...

Lately, you can’t talk about digital advertising without hearing the word “curation.” It’s eve...

Jan 31, 2025 • 14 min read

Advertisers

How Predictive Audiences Replace Third-P...

Can you imagine a world without cookies? Fortunately, we’re not talking about everyone’s favor...

Dec 17, 2024 • 16 min read

Publishers

Advanced Reporting: The Key to Successfu...

In the fast-paced world of digital publishing, staying ahead means making informed decisions b...

Oct 25, 2024 • 5 min read

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