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Author

Oleksii Borysov

Vice President of Product

Oleksii Borysov is the VP of Product at MGID with over 10 years of experience in AdTech. Oleksii is an expert and recognized leader within the industry, and is always focusing on impressive innovations that bring results. At MGID, his role centers around innovation leadership, transferring proven solutions and finding new ways to improve our core product - the MGID global advertising platform. Oleksii built the data-science unit from scratch and has been responsible for hiring the product team and guiding them on implementing new features.

You can find Oleksii Borysov on twitter or linkedin

Articles by Oleksii Borysov

Thought Leadership

For Seller-Defined Audiences To Work, Publishers Need Better...

In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...

Nov 2, 2022 • 4 min read

Contextual Targeting Can Help Balance Br...

A series of tragic and harrowing events have shaken the world as we know it in recent years. A...

Mar 15, 2022 • 5 min read

Ad Tech Insights

Supply Path Optimization Explained

Programmatic ad spending has been in an upwards swing ever since its inception but never befor...

Feb 14, 2022 • 5 min read

Attention-Based Placement of MGID Widget...

Brands are in the midst of a great user disengagement.

The advertising market has never been ...

Nov 30, 2021 • 5 min read

Ad Tech Insights

How Does a Content Recommendation Engine...

As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...

Sep 3, 2021 • 9 min read

Ad Tech Insights

What You Need to Know About IAB Tech Sta...

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

Apr 9, 2021 • 6 min read

Ad Tech Insights

Google’s New Algorithm Update: How MGID ...

For the new algorithm rollout expected to come into force in May 2021, Google announced that C...

Mar 19, 2021 • 4 min read

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