Articles by Oleksii Borysov
2711
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
3946
4 min read
For Seller-Defined Audiences To Work, Pu...
In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...
Nov 2, 2022 • 4 min read
2299
5 min read
Contextual Targeting Can Help Balance Br...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
Mar 15, 2022 • 5 min read
2297
5 min read
Supply Path Optimization Explained
Programmatic ad spending has been in an upwards swing ever since its inception but never befor...
Feb 14, 2022 • 5 min read
2534
5 min read
Attention-Based Placement of MGID Widget...
Brands are in the midst of a great user disengagement.
The advertising market has never been ...
Nov 30, 2021 • 5 min read
2421
9 min read
How Does a Content Recommendation Engine...
As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...
Sep 3, 2021 • 9 min read
2700
6 min read
What You Need to Know About IAB Tech Sta...
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Apr 9, 2021 • 6 min read