Articles by Oleksii Borysov
5867
11 min read
Preparing for Chrome User-Agent Client Hints: An Update for ...
The advertising industry has undergone tremendous change over the past few decades. In the ear...
May 18, 2023 • 11 min read
5949
13 min read
Supply Path Optimization Explained
With the introduction of supply path optimization in digital advertising, advertisers and publ...
May 1, 2023 • 13 min read
2721
8 min read
The Industry Reacts to ISBA’s Latest Pro...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
3958
4 min read
For Seller-Defined Audiences To Work, Pu...
In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...
Nov 2, 2022 • 4 min read
2328
5 min read
Contextual Targeting Can Help Balance Br...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
Mar 15, 2022 • 5 min read
2587
5 min read
Attention-Based Placement of MGID Widget...
Brands are in the midst of a great user disengagement.
The advertising market has never been ...
Nov 30, 2021 • 5 min read
2442
9 min read
How Does a Content Recommendation Engine...
As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...
Sep 3, 2021 • 9 min read