Articles by Oleksii Borysov
2268
5 min read
Contextual Targeting Can Help Balance Brand Responsibility i...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
Mar 15, 2022 • 5 min read
2274
5 min read
Supply Path Optimization Explained
Programmatic ad spending has been in an upwards swing ever since its inception but never befor...
Feb 14, 2022 • 5 min read
2487
5 min read
Attention-Based Placement of MGID Widget...
Brands are in the midst of a great user disengagement.
The advertising market has never been ...
Nov 30, 2021 • 5 min read
2392
9 min read
How Does a Content Recommendation Engine...
As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...
Sep 3, 2021 • 9 min read
2677
6 min read
What You Need to Know About IAB Tech Sta...
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Apr 9, 2021 • 6 min read
3161
4 min read
Google’s New Algorithm Update: How MGID ...
For the new algorithm rollout expected to come into force in May 2021, Google announced that C...
Mar 19, 2021 • 4 min read
3223
4 min read
Rule-Based Optimization: Drive Campaign ...
At MGID, we added a rule-based optimization feature to help advertisers manage native campaign...
Dec 22, 2020 • 4 min read