MGID OVERVIEW
Native performance through innovation
We ensure human-like digital interaction using advanced advertising technology
Our vision
To usher in a new age within digital media where consumers, content creators, and brands alike, engage in a meaningful and positive way
OUR MISSION
To empower advertisers and publishers with technology, yielding outstanding advertising experiences, for both product and consumer
Who we are
Our platform helps publishers monetize and nurture audiences, as well as drives performance and awareness for brands. How? By uniquely connecting them to the right audience, at the right time, with the right content.
This bespoke solution covers every requirement: from planning and strategy to delivery and reporting, a campaign’s potential is established, secured and then exceeded.
JUST THE FACTS
Established in 2008, MGID has grown to 700+ employees, who operate out of our 12 global offices. We partner with clients originating from over 200 countries, while supporting more than 70 different languages.
Our Clients Aren’t Sales Metrics, They’re Opportunities
It’s our strong belief that the pivotal role of a publisher should be viewed as an audience owner.
Therefore, by offering them a full range of custom solutions, they can reach their monetization, audience development and engagement goals.
We treat the digital advertising market as a user-centric ecosystem.
We understand its needs, and know how to drive revenue growth to all participants. By ensuring audiences are met with relevant ad recommendations, publishers and advertisers are given the ability to earn more, while not infracting on the interests of their consumers.
Native is not just about the format. It is a tactic to deliver a well-targeted and personalized promotional message to a user in a non-intrusive way; native advertising that serves both branding and performance-oriented objectives.
At MGID, we call this approach ‘brandformance’.
It’s our strong belief that the pivotal role of a publisher should be viewed as an audience owner.
Therefore, by offering them a full range of custom solutions, they can reach their monetization, audience development and engagement goals.
We treat the digital advertising market as a user-centric ecosystem.
We understand its needs, and know how to drive revenue growth to all participants. By ensuring audiences are met with relevant ad recommendations, publishers and advertisers are given the ability to earn more, while not infracting on the interests of their consumers.
MGID BY THE NUMBERS
We were the first platform to introduce content discovery through a native widget, and we continue to be the first in multiple markets across the globe. We reach up to a billion people globally each month.
OUR KEY HISTORY TIMELINE
The Journey Begins
MGID is founded, opening our first office in New York.
Personal Growth...
A small yet ambitious startup of 6 turns into a fast-growing native ad network with 50 employees.
… Leads to Client Growth
MGID’s daily clicks hit the 1 million mark for the first time.
A Ship Fit for a Captain
Sergii Denysenko joins MGID as CEO. In the years that follow, worldwide staff count increases beyond 700 and innovative services are launched, tripling MGID’s revenue.
Publishing Partner Progression!
MGID partners with more than 10,000 publishers worldwide.
Digital Solutions for Digital Problems
MGID develops its proprietary fraud prevention system, which ensures 96% of delivered traffic is real and human.
Some Much-Needed Sun
MGID opens a new office in Los Angeles.
Compliancy, Not Complacency
MGID proudly announces all its ad formats are IAB-compliant, the first IAB member to do so.
Programmatic, Not Problematic
MGID grows its programmatic expertise. The company’s monthly reach hits the 1 billion mark.
A Brave New World
MGID goes global, supporting ads in over 70 languages. MGID launches MGID Academy, a training program for digital marketing and native advertising professionals.
Reinventing the Horizon
MGID starts its APAC expansion opening offices in Vietnam and India. MGID releases Smart Widget for publishers – an all-in-one solution that combines native, video, display monetization and content recirculation.
Striving to be Native
MGID opens offices in Indonesia, Thailand and a second office in India. MGID starts empowering brands with native performance.
A platform for native
Transforming individual components into something altogether truly special.
Technology
OpenRTB compliancy, with any type of integration supported by over 350 in-house tech team members.
Customization
Fully responsive, adjustable and regularly updated ad format selection for effective audience interaction.
Transparency
100% transparency every step of the way, with all placements and advertisements fully controllable.
Our leadership team
We believe smart minds are imperative to truly evolving ad technology, so learn more about our executive team.
Global reach
MGID is headquartered in Santa Monica, California, with offices across Europe and the APAC region. Our dedicated client support is always rooted within the local level.
INDUSTRY RECOGNITION & ASSOCIATION
Not to toot our own horn, but here are just some of our most recent awards, together recognizing our prowess in advertising solutions.
CERTIFICATIONS
We don’t just want to succeed in the advertising industry. We believe in raising every standard we come across, with a proven track record in leading fraud-prevention and pro-transparency initiatives that promote fairer market principles.
Sharing our expertise
Press kit
Find our logos, brand colors, and more details here.
