Articles by Victoria Mozolevska
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25 min read
Connected TV (CTV) Advertising: How It Works and What Makes ...
Your ad plays on a 55-inch screen. Someone watches it all the way through. What happens next i...
Nov 12, 2026 • 25 min read
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23 min read
The Holiday Marketing Reset: Why Your Bl...
A winning Black Friday campaign in November can start losing its momentum the moment December ...
Oct 31, 2026 • 23 min read
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26 min read
What Is CPM? Formula, Examples and CPM v...
A thousand ad impressions can cost a few dollars or considerably more. The interesting questio...
Oct 27, 2026 • 26 min read
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15 min read
What Is Vector-Based Ad Targeting and Wh...
The more precise your audience, the easier it is to miss those outside of that description.
A...
Oct 26, 2026 • 15 min read
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23 min read
Website Ad Placement: Examples and a Pub...
A good ad placement earns its space on the page.
More ads, more revenue? If only website mone...
Oct 16, 2026 • 23 min read
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11 min read
The Engagement Gap: What Reach Leaves Ou...
A report can glow with millions of impressions and still leave almost nothing behind.
Reach i...
Oct 15, 2026 • 11 min read
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6 min read
Why Gaming Deserves a Place in Your Perf...
Gaming has become one of the internet's biggest attention magnets, making it impossible for pe...
Oct 5, 2026 • 6 min read