There’s much more to advertising quality than glossy creative, celebrity models and catchy slogans. ...
At the IAB HowTo conference in Warsaw, Poland, Karina Klymenko, Head of MGID’s Creative and Co...
Super Bowl LVIII opened another year of tentpole sporting events by breaking viewing records, ...
We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats? ...
As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...
In its audit of the programmatic supply chain, the ANA found that 21 percent of ad impressions...
As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...
In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality...
By R. Larsson, Advertising Week
It’s no secret that digital publishers face new and different...