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Sergii Denysenko
We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?

There’s much more to advertising quality than glossy creative, celebrity models and catchy slogans. ...

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6 min read
Fighting for Ad Quality: Key Battle Line...

At the IAB HowTo conference in Warsaw, Poland, Karina Klymenko, Head of MGID’s Creative and Co...

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5 min read
How To Win Big When Advertising Around S...

Super Bowl LVIII opened another year of tentpole sporting events by breaking viewing records, ...

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Advertisers, Don’t Be Held Back By Fear ...

We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats? ...

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6 min read
2024 Is The Year Of The ‘Cookiepocalypse...

As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...

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4 min read
Think Made for Advertising Sites Are Bad...

In its audit of the programmatic supply chain, the ANA found that 21 percent of ad impressions...

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4 min read
Goodbye Cookies and Creepy Personalizati...

As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...

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5 min read
The Medium Is The Message: How Native Ad...

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality...

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6 min read
MGID’s Ryan Stewart on Publisher Challen...

By R. Larsson, Advertising Week

It’s no secret that digital publishers face new and different...

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