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Sergii Denysenko
Short- Vs. Long-Form Content: Is There A Winner?

As CEO of a global advertising platform that works closely with publishers, brands and marketers, I ...

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551
5 min read
How To Optimize Your Ads To Capture Audi...

Brands in the digital space are all vying for a limited resource: user attention. But consider...

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8 min read
The Industry Reacts to ISBA’s Latest Pro...

It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...

2710
5 min read
Third-party monetization: How publishers...

A number of larger publishers are switching to PMP deals and selling their ad inventory direct...

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4 min read
Emotion And Context: The Keys To Smarter...

The advertising industry is undeniably facing significant challenges. Along with mass job cuts...

907
6 min read
Open Web v Walled Gardens: Predictions f...

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...

3448
5 min read
Viewability Vs Engagement: How Advertise...

For years, the digital advertising industry has relied on inaccurate measurement methods to de...

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4 min read
Inside the Tensions of Advertisers, Publ...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

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8 min read
Focusing on safety and quality will gain...

Advertising still remains the key revenue channel for most publishers, yet many publishers are...

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