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Sergii Denysenko
It’s Up To The Market, Not Advertising Platforms, To Determine What Is And Is Not Brand-Safe

The furor around Made For Advertising (MFA) sites and generative AI content has reignited the perenn...

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7603
6 min read
MarTech Interview with Ryan Stewart, Hea...

Greetings Ryan, Can you provide a brief overview of your professional journey and how it led y...

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4 min read
Predictive AI Can Unlock The Value Of Un...

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tes...

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5 min read
The Future of Affiliate Marketing: AI, I...

The success of affiliate marketing has been both a blessing and a curse. On one hand, there ar...

4646
5 min read
Gen Z and AI: Unveiling Trends and Reali...

In the latest episode of the Affiliated Podcast, Matt Villa, the head of U.S. sales at MGID, d...

3587
5 min read
How AI Tools Can Help Brands And Agencie...

Brands want performant and brand-safe placements for their campaigns but don’t always seize th...

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5 min read
We All Benefit From A High Bar For Ad Qu...

There’s much more to advertising quality than glossy creative, celebrity models and catchy slo...

4821
6 min read
Fighting for Ad Quality: Key Battle Line...

At the IAB HowTo conference in Warsaw, Poland, Karina Klymenko, Head of MGID’s Creative and Co...

7752
5 min read
How To Win Big When Advertising Around S...

Super Bowl LVIII opened another year of tentpole sporting events by breaking viewing records, ...

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