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2331
MGID
Cookie Restrictions Will Not Solve Privacy Concerns, But Non-User Matching Will

Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect perso...

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2226
44 min read
IPA Bellwether Report Q4 2020 - the indu...

Following the release of the latest IPA Bellwether Report, industry executives share their tho...

2207
10 min read
2021 Predictions: Identity

2020 turned out to be a year like no other, and that was no less the case in the world of ad t...

2303
31 min read
2021 Predictions: Marketing, Advertising...

Industry executives share their 2021 predictions across marketing, advertising, and mobile aft...

2150
8 min read
2020 Was a Rollercoaster, How Can Digita...

It’s no exaggeration to say 2020 has proved a genuine rollercoaster for digital media. While o...

2295
5 min read
Understanding Traffic Performance in the...

From the pandemic and presidential election to civil unrest, these are tumultuous times. So, i...

2132
5 min read
Blocklists Are ‘Surgery With a Guillotin...

Publisher triples ad inventory as advertisers seek a more nuanced approach to keyword blocking...

2114
5 min read
Traffic Diversification Needs a Performa...

Digital publishers already know the benefits of traffic diversification. By setting distributi...

2084
6 min read
“Storms Clear the Path for New Ways to D...

This year, for the first time, DMEXCO (the largest congress trade fair for the digital industr...

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