As CEO of a global advertising platform that works closely with publishers, brands and marketers, I ...
Brands in the digital space are all vying for a limited resource: user attention. But consider...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
A number of larger publishers are switching to PMP deals and selling their ad inventory direct...
The advertising industry is undeniably facing significant challenges. Along with mass job cuts...
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...
For years, the digital advertising industry has relied on inaccurate measurement methods to de...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Advertising still remains the key revenue channel for most publishers, yet many publishers are...