Thought Leadership

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2931
Nickolas Rekeda
How to Shelter Ads in Brand Safe Environments During COVID-19

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over ...

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2227
4 min read
Maintaining Brand Safety and Trust: A Gu...

Digital traffic is surging during the pandemic — with global visitor increases of up to 84% — ...

3855
4 min read
DTC and native: Is It the Perfect e-Comm...

Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and dire...

3848
7 min read
Apple's Privacy Changes Represent 'Tecto...

Critics say ad personalization, measurement and other ways marketers reach consumers will ceas...

1721
4 min read
Advertising with a Made-For-Mobile Minds...

The number of unique mobile subscribers in APAC is expected to rise to over three billion by 2...

2401
3 min read
Google's Core Update For SEM Users

Google's new update aims to improve the Google's system to read and access the overall content...

1898
4 min read
Brand Safety: Easier to Achieve with Nat...

Brand safety is a growing concern across APAC, but the solution may be simpler than you think....

4543
4 min read
Shoring Up Brand Reputation against COVI...

Brand safety in digital advertising tends to be driven by big businesses, with 80% of agencies...

2941
3 min read
Industry Insider Explains How CMOs Can M...

ADVERTISING has changed quite a bit in the digital age — with attention spans reducing drastic...

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