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4579
Forbes
Sergii Denysenko
From Cost-Per-Click To Cost-Per-Outcome: How AI Flips Optimization On Its Head

Today’s advertisers care about one thing: outcomes. As budgets tighten, media fragments and brand lo...

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4784
6 min read
Forbes
Safety At Scale: How AI Can Change The G...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notorie...

8682
5 min read
Social Media Isn't Safe Forbes
Social Media Isn't Safe, So Why Do Brand...

Open web publishers have suffered decreased advertising revenue for many years due to automate...

7736
5 min read
Forbes
Quarter-Century Catch-Up: Marketing Tren...

The first quarter of the 21st century has ended, seemingly out of nowhere. If it feels like ti...

7990
5 min read
Forbes
Navigating Big Tech Turbulence: A Path F...

If you thought 2024 was a wild ride for digital advertising, then buckle up because there will...

5775
5 min read
ANA
As ChatGPT Turns Two, Have Marketers Bou...

In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...

5844
5 min read
Forbes
Banner Ads Changed The Advertising World...

“Have you ever clicked your mouse right HERE? YOU WILL”

These cryptic words, presented in a 4...

5482
5 min read
forbes article cover
It’s Up To The Market, Not Advertising P...

The furor around Made For Advertising (MFA) sites and generative AI content has reignited the ...

7654
6 min read
MarTech Interview with Ryan Stewart, Hea...

Greetings Ryan, Can you provide a brief overview of your professional journey and how it led y...

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