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Sergii Denysenko
Three Steps for Building a Robust Approach to Brand Safety

Programmatic native advertising is on the rise, as illustrated by MediaRadar’s report that 1,900 adv...

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2158
4 min read
Google’s Data-Driven Attribution Model I...

Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s als...

2139
5 min read
Universal IDs: The Good, The Bad And Goo...

When Google announced its extended deadline for the phase-out of third-party cookies (from 202...

3185
5 min read
Adtech Investment Is Growing — Here's Ho...

The S&P 500 and Nasdaq indexes have hit record highs as technology stocks continue to rise — M...

2140
4 min read
Publishers Must Expand Their Horizons to...

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publ...

3223
5 min read
Digital Advertising 2021: Who Will Win T...

The digital advertising industry is turning into an anti-competitive environment controlled by...

2384
5 min read
Cookie Restrictions Will Not Solve Priva...

Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect...

2294
44 min read
IPA Bellwether Report Q4 2020 - the indu...

Following the release of the latest IPA Bellwether Report, industry executives share their tho...

2278
10 min read
2021 Predictions: Identity

2020 turned out to be a year like no other, and that was no less the case in the world of ad t...

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