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Forbes
Ivan Doruda
How To Avoid Crossing Cultural Red Lines When Your Marketing Crosses Borders

The age of connectivity has made the world far smaller than it used to be. While the ease of cultura...

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7832
5 min read
WNIP How Can Publishers Make the Most of the Humble Website
As the “Platformisation” of Content Cont...

As audiences fragment across platforms, publisher websites remain the place where loyalty, dat...

7660
6 min read
Forbes repost
Agencies Must Refresh Stale Media Mixes ...

Social media engagement has hit a plateau. Google has serious competition for the first time. ...

4880
6 min read
Cynopsis
The Industrial Revolution Created the Lu...

The industrial revolution flooded markets with mass produced goods, making now essential items...

4908
5 min read
WNP repost
As Referral Traffic Slows, Publishers Ne...

Between AI taking over search functionality and social platforms turning away from news, it’s ...

8021
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Advertising Week
There’s Good Money in Bad News, but Bran...

In an era when advertisers are increasingly wary of appearing alongside hard news, the convers...

7618
5 min read
cynopsis
All Work and No Play: Does a Tech Sector...

Remember when the tech industry was fun? Talent used to be lured in and retained with lavish c...

4671
5 min read
Forbes
From Cost-Per-Click To Cost-Per-Outcome:...

Today’s advertisers care about one thing: outcomes. As budgets tighten, media fragments and br...

4864
6 min read
Forbes
Safety At Scale: How AI Can Change The G...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notorie...

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