MGID Blog 》Thought Leadership

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Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect perso...

Feb 25, 2021 • 5 min read

IPA Bellwether Report Q4 2020 - the indu...

Following the release of the latest IPA Bellwether Report, industry executives share their tho...

Jan 21, 2021 • 44 min read

2021 Predictions: Identity

2020 turned out to be a year like no other, and that was no less the case in the world of ad t...

Jan 14, 2021 • 10 min read

2021 Predictions: Marketing, Advertising...

Industry executives share their 2021 predictions across marketing, advertising, and mobile aft...

Dec 23, 2020 • 31 min read

2020 Was a Rollercoaster, How Can Digita...

It’s no exaggeration to say 2020 has proved a genuine rollercoaster for digital media. While o...

Dec 22, 2020 • 8 min read

Understanding Traffic Performance in the...

From the pandemic and presidential election to civil unrest, these are tumultuous times. So, i...

Nov 4, 2020 • 5 min read

Blocklists Are ‘Surgery With a Guillotin...

Publisher triples ad inventory as advertisers seek a more nuanced approach to keyword blocking...

Oct 30, 2020 • 5 min read

Traffic Diversification Needs a Performa...

Digital publishers already know the benefits of traffic diversification. By setting distributi...

Oct 29, 2020 • 5 min read

“Storms Clear the Path for New Ways to D...

This year, for the first time, DMEXCO (the largest congress trade fair for the digital industr...

Oct 9, 2020 • 6 min read

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