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Sergii Denysenko
Focusing on safety and quality will gain the trust of cautious advertisers in 2023

Advertising still remains the key revenue channel for most publishers, yet many publishers are unawa...

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3360
5 min read
Viewability Vs Engagement: How Advertise...

For years, the digital advertising industry has relied on inaccurate measurement methods to de...

2604
4 min read
Inside the Tensions of Advertisers, Publ...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

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Key Considerations For Advertisers Amids...

With U.S. inflation reaching 8.6% in May and stocks experiencing their biggest drawdown since ...

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4 min read
For Seller-Defined Audiences To Work, Pu...

In recent months, the IAB Tech Lab’s seller-defined audiences (SDA) have rapidly emerged as a ...

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5 min read
Brand Safety, Privacy and the Future of ...

DMEXCO, the annual event bringing together key players in digital business, marketing, and inn...

1778
7 min read
More than ever, this year DMEXCO meant b...

After a two-year hiatus, DMEXCO returned to Cologne this year and the comeback was a success. ...

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9 min read
Top Takeaways From DMEXCO 2022: Muted Ec...

DMEXCO 2022 welcomed back industry players from across the ecosystem as global growth forecast...

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5 min read
How Publishers’ First-Party Data Can Hel...

Since Google first announced the phase-out of third-party cookies back in January 2020, the in...

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