Author

Sergio Vives

Global Head of Publisher Acquisition

Sergio Vives is the Global Head of Publisher Acquisition at MGID, with over 15 years of international experience in the media and technology space. He previously held executive roles at Marfeel and Softonic.com, leading global partnerships, monetization and direct sales. Sergio is passionate about driving scalable growth through strategic collaboration and believes that lasting success in digital media starts with strong relationships.

You can find Sergio Vives on linkedin

Articles by Sergio Vives

Thought Leadership

As the “Platformisation” of Content Continues, How Can Publi...

As audiences fragment across platforms, publisher websites remain the place where loyalty, dat...

Sep 4, 2026 • 5 min read

Publishers

How Google Demand within MGID Helps Publ...

More demand sources often maximizes monetization. But enabling Google demand within MGID widge...

Aug 26, 2026 • 5 min read

Publishers

Publishers Are Losing More Than Traffic:...

While AI still depends on publisher content, publishers are increasingly losing the ability to...

Jun 19, 2026 • 6 min read

Publishers

The Post-Click Era: Why Traffic is No Lo...

This article is part of a series on how syndication is reshaping the economics and strategy of...

May 29, 2026 • 14 min read

Publishers

How Syndicated Content Earns in 2026: Na...

This article is part of a series examining how syndication is evolving from a distribution tac...

Mar 13, 2026 • 13 min read

Publishers

How AI is Forcing Publishers to Rethink ...

This article is part of a series exploring how syndication is reshaping distribution, monetiza...

Jan 29, 2026 • 17 min read

Thought Leadership

As Referral Traffic Slows, Publishers Ne...

Between AI taking over search functionality and social platforms turning away from news, it’s ...

Nov 5, 2025 • 5 min read

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