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Author

Sergii Tymoshenko

Head of Programmatic

Sergii Tymoshenko is the Head of Programmatic at MGID, with over 4 years of experience in OpenRTB and complex B2B integrations. At MGID, he began his career path as a media buyer and then switched to product optimization and analytics. In his new role, he has built the Programmatic Department from scratch and led the team to further optimize the automatic traffic sourcing. Currently, his team is focused on working with alternative traffic sources. Prior to joining MGID, Sergii was an academic in the field of ecology and bioreactor systems at the Royal Institute of Technology in Stockholm.

You can find Sergii Tymoshenko on twitter or linkedin

Articles by Sergii Tymoshenko

7359
12 min read
Advertisers
Programmatic Native Advertising Explained

Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...

Apr 24, 2023 • 12 min read
2253
5 min read
Publishers
Long Reads on the Rise: Chartbeat’s Stud...

Pinpointing the optimal content length has never been a straightforward process. It depends on...

Aug 4, 2022 • 5 min read
2223
8 min read
Publishers
Publishers’ First-Party Data: How to Uti...

Over the past few years, under pressure from the public and from regulators, concerns over dat...

Apr 28, 2022 • 8 min read
2448
5 min read
Ad Tech Insights
Auction Models In Programmatic Advertisi...

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

Oct 19, 2021 • 5 min read
2437
5 min read
Ad Tech Insights
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

Jul 14, 2021 • 5 min read
2244
5 min read
Publishers
Reader Revenue: Best Practices for Build...

Revenue stream diversification is central to developing a successful, profitable business. Tra...

Jan 9, 2020 • 5 min read
2183
6 min read
Ad Tech Insights
RTB and Programmatic Advertising: Market...

The relationship between real-time bidding (RTB) and programmatic advertising is a tightly kni...

Jan 9, 2020 • 6 min read

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