Author

Sergii Tymoshenko

Head of Programmatic

Sergii Tymoshenko is the Head of Programmatic at MGID, with over 4 years of experience in OpenRTB and complex B2B integrations. At MGID, he began his career path as a media buyer and then switched to product optimization and analytics. In his new role, he has built the Programmatic Department from scratch and led the team to further optimize the automatic traffic sourcing. Currently, his team is focused on working with alternative traffic sources. Prior to joining MGID, Sergii was an academic in the field of ecology and bioreactor systems at the Royal Institute of Technology in Stockholm.

You can find Sergii Tymoshenko on linkedin or twitter

Articles by Sergii Tymoshenko

Advertisers

Navigating Programmatic Advertising Platforms: A Comprehensi...

Did you know that today, global spending on programmatic advertising is 595 billion USD per ye...

Nov 7, 2024 • 16 min read

Publishers

What is a Supply Side Platform?

If you want to be able to sell ad space more efficiently, using a SSP is key! What is a SSP? I...

Aug 23, 2024 • 13 min read

Advertisers

Decoding DSPs: A Guide to Demand-Side Pl...

Did you know that buying ads wasn’t always instantaneous? Now that advertisers and publishers ...

Aug 1, 2024 • 13 min read

Advertisers

Mastering Programmatic Advertising: Type...

Long before there were programmatic ads, advertisers and publishers had to buy and sell ad spa...

Jun 21, 2024 • 16 min read

Ad Tech Insights

What is In-App Header Bidding?

Header bidding has proven to be a successful web monetization option for desktop and mobile br...

Sep 19, 2023 • 15 min read

Advertisers

Programmatic Native Advertising Explaine...

Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...

Apr 24, 2023 • 14 min read

Publishers

Long Reads on the Rise: Chartbeat’s Stud...

Pinpointing the optimal content length has never been a straightforward process. It depends on...

Aug 4, 2022 • 5 min read

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