Sergii Tymoshenko
Sergii Tymoshenko is the Head of Programmatic at MGID, with over 4 years of experience in OpenRTB and complex B2B integrations. At MGID, he began his career path as a media buyer and then switched to product optimization and analytics. In his new role, he has built the Programmatic Department from scratch and led the team to further optimize the automatic traffic sourcing. Currently, his team is focused on working with alternative traffic sources. Prior to joining MGID, Sergii was an academic in the field of ecology and bioreactor systems at the Royal Institute of Technology in Stockholm.

Articles by Sergii Tymoshenko

Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...

Pinpointing the optimal content length has never been a straightforward process. It depends on...

Over the past few years, under pressure from the public and from regulators, concerns over dat...

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

Revenue stream diversification is central to developing a successful, profitable business. Tra...

The relationship between real-time bidding (RTB) and programmatic advertising is a tightly kni...
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