Author

Sergii Tymoshenko

Head of Programmatic

Sergii Tymoshenko is the Head of Programmatic at MGID, with over 4 years of experience in OpenRTB and complex B2B integrations. At MGID, he began his career path as a media buyer and then switched to product optimization and analytics. In his new role, he has built the Programmatic Department from scratch and led the team to further optimize the automatic traffic sourcing. Currently, his team is focused on working with alternative traffic sources. Prior to joining MGID, Sergii was an academic in the field of ecology and bioreactor systems at the Royal Institute of Technology in Stockholm.

You can find Sergii Tymoshenko on linkedin or twitter

Articles by Sergii Tymoshenko

7622
13 min read
What is a Supply Side Platform?

If you want to be able to sell ad space more efficiently, using a SSP is key! What is a SSP? I...

7964
13 min read
Decoding DSPs: A Guide to Demand-Side Pl...

Did you know that buying ads wasn’t always instantaneous? Now that advertisers and publishers ...

7639
16 min read
Mastering Programmatic Advertising: Type...

Long before there were programmatic ads, advertisers and publishers had to buy and sell ad spa...

9987
15 min read
What is In-App Header Bidding?

Header bidding has proven to be a successful web monetization option for desktop and mobile br...

7816
14 min read
Everything about programmatic native advertising
Programmatic Native Advertising Explaine...

Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...

2300
5 min read
Long Reads on the Rise: Chartbeat’s Stud...

Pinpointing the optimal content length has never been a straightforward process. It depends on...

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