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Oleksii Borysov
How Does a Content Recommendation Engine Work?

As website visitors surf through the Internet, they leave vast amounts of behavioral data, such as v...

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2250
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2368
5 min read
Cookie-pocalypse Delayed: Thoughts from ...

Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...

2346
7 min read
PwC | IAB Report: Internet Advertising R...

Revenue from internet advertising rose by 12.2% between 2019 and 2020, despite the pandemic th...

2629
6 min read
What You Need to Know About IAB Tech Sta...

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

2468
6 min read
What is In-App Header Bidding?

Header bidding has already proven to be a successful web monetization option on desktop and ev...

3039
4 min read
Google’s New Algorithm Update: How MGID ...

For the new algorithm rollout expected to come into force in May 2021, Google announced that C...

2500
3 min read
DMEXCO 2020 – we’ll be there!

2020 was a challenging year, with some of its impediments being the depreciation of third-part...

3560
4 min read
Contextual Targeting: Is It Possible to ...

In the last few years, all major players within the ad tech community have noted the likely co...

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