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PwC | IAB Report: Internet Advertising Revenue Still Up by End of 2020 Despite Covid-19 Pandemic

Revenue from internet advertising rose by 12.2% between 2019 and 2020, despite the pandemic that the...

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2578
6 min read
What You Need to Know About IAB Tech Sta...

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

2453
6 min read
What is In-App Header Bidding?

Header bidding has already proven to be a successful web monetization option on desktop and ev...

2914
4 min read
Google’s New Algorithm Update: How MGID ...

For the new algorithm rollout expected to come into force in May 2021, Google announced that C...

2485
3 min read
DMEXCO 2020 – we’ll be there!

2020 was a challenging year, with some of its impediments being the depreciation of third-part...

3546
4 min read
Contextual Targeting: Is It Possible to ...

In the last few years, all major players within the ad tech community have noted the likely co...

2646
3 min read
Cookieless Marketing in the Automotive I...

The crumbling of cookie-based tracking of users on the web is one of the biggest challenges pr...

3487
3 min read
Contextual Marketing of Financial Produc...

The recent privacy features of Apple/Mozilla browsers and Google’s announcement of phasing out...

2041
4 min read
How to Go Fully Remote: 6 Tips for Effic...

With the Coronavirus outbreak, many companies are switching to remote work and are encouraging...

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