As website visitors surf through the Internet, they leave vast amounts of behavioral data, such as v...
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...
Revenue from internet advertising rose by 12.2% between 2019 and 2020, despite the pandemic th...
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Header bidding has already proven to be a successful web monetization option on desktop and ev...
For the new algorithm rollout expected to come into force in May 2021, Google announced that C...
2020 was a challenging year, with some of its impediments being the depreciation of third-part...
In the last few years, all major players within the ad tech community have noted the likely co...