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9791
Vladyslav Tytarenko
GA4 vs. GA3 – Exploring the Evolution of Web Analytics

In the dynamic world of digital analytics, moving away from what is familiar can often lead to a wav...

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9888
15 min read
What is In-App Header Bidding?

Header bidding has proven to be a successful web monetization option for desktop and mobile br...

7947
13 min read
Cookieless Tracking Demystified: Key Ins...

Internet users may seem open to sharing a significant part of their lives today, but they stil...

7671
15 min read
How Banner Blindness Impacts Ad Effectiv...

Have you thought about the impact banner ad blindness has on your bottom line? If you haven’t ...

6761
14 min read
Google Ads vs. Google AdSense: What’s th...

As a professional in the digital marketing world, you understand the importance of generating ...

5949
13 min read
Supply Path Optimization Explained

With the introduction of supply path optimization in digital advertising, advertisers and publ...

9208
7 min read
Ad Tech Trends: Expectations vs. Reality...

As we ring in each new year, there's one thing you can count on: the web fills up with 'Top 20...

2289
5 min read
8 Reasons to Embrace Safety Rankings in ...

1.9 billion websites are competing daily for attention, and there are an estimated 4.95 billio...

2269
4 min read
IAB Europe’s New Guide to Native Adverti...

Over the last five years, IAB Europe has released guides to native advertising, in order to ed...

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