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2162
Sergii Tymoshenko
RTB and Programmatic Advertising: Market Dynamics, Trends and Challenges

The relationship between real-time bidding (RTB) and programmatic advertising is a tightly knit one....

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2265
5 min read
8 Reasons to Embrace Safety Rankings in ...

1.9 billion websites are competing daily for attention, and there are an estimated 4.95 billio...

2287
5 min read
Supply Path Optimization Explained

Programmatic ad spending has been in an upwards swing ever since its inception but never befor...

2245
4 min read
IAB Europe’s New Guide to Native Adverti...

Over the last five years, IAB Europe has released guides to native advertising, in order to ed...

2381
5 min read
Auction Models In Programmatic Advertisi...

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

2405
9 min read
How Does a Content Recommendation Engine...

As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...

2413
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2499
5 min read
Cookie-pocalypse Delayed: Thoughts from ...

Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...

2384
7 min read
PwC | IAB Report: Internet Advertising R...

Revenue from internet advertising rose by 12.2% between 2019 and 2020, despite the pandemic th...

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