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6513
Victoria Mozolevska
Google Ads vs. Google AdSense: What’s the Difference?

As a professional in the digital marketing world, you understand the importance of generating traffi...

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5892
13 min read
Supply Path Optimization Explained

With the introduction of supply path optimization in digital advertising, advertisers and publ...

9152
7 min read
Ad Tech Trends: Expectations vs. Reality...

As we ring in each new year, there's one thing you can count on: the web fills up with 'Top 20...

2281
5 min read
8 Reasons to Embrace Safety Rankings in ...

1.9 billion websites are competing daily for attention, and there are an estimated 4.95 billio...

2261
4 min read
IAB Europe’s New Guide to Native Adverti...

Over the last five years, IAB Europe has released guides to native advertising, in order to ed...

2448
5 min read
Auction Models In Programmatic Advertisi...

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

2433
9 min read
How Does a Content Recommendation Engine...

As website visitors surf through the Internet, they leave vast amounts of behavioral data, suc...

2437
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2506
5 min read
Cookie-pocalypse Delayed: Thoughts from ...

Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...

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