Author

Mahendra Phadke

National Head Publisher Development, India

A Digital Professional with over 19 years of experience in digital media and advertising, Mahendra Phadke specializes in Publisher Development (SSP), Omni-Channel Strategy, and Revenue Growth. Currently leading Publisher Development at MGID, he collaborates with top media publications to drive scalable monetization and sustainable growth. His professional journey includes working with renowned publishers such as Times Internet, NDTV, Holiday IQ, and BIG FM, reflecting a strong passion for transforming publisher potential into performance.

You can find Mahendra Phadke on linkedin

Articles by Mahendra Phadke

Advertisers

Inspiring Wanderlust: 5 Native Advertising Ideas for India’s...

India’s travel industry is on the move again. After a few quiet years, millions of travellers ...

Nov 14, 2025 • 8 min read

Publishers

Challenges and Solutions for India’s Dig...

India’s digital publishing scene is booming. With over 806 million internet users as of early ...

Apr 28, 2025 • 6 min read

Publishers

Monetizing Digital Inventory in India: W...

Digital inventory, the ad space available on websites, mobile apps, OTT platforms and other di...

Apr 17, 2025 • 7 min read

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