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8492
Programmatic Direct
Sergii Tymoshenko
Programmatic Direct: When You Want the Inventory Without the Bidding War

Not every campaign works well in the open exchange, and not every brand wants to fight for impressio...

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8098
12 min read
How to Buy Ad Space Wisely: A Practical ...

Smart media buying isn’t just about spending — it’s about strategy. This step-by-step guide br...

7718
8 min read
Preferred Deal
Not Quite Guaranteed, Not Quite Auction:...

Programmatic ad buying isn’t always a fast-paced auction with unpredictable outcomes. Sometime...

7645
14 min read
What is an Ad Exchange
What is an Ad Exchange? Understanding th...

The process of buying and selling ad spaces has become faster but a lot more complex. One elem...

129
15 min read
Data Management Platforms
Data Management Platforms: Turning Click...

Have you ever noticed that certain advertisements persistently follow you around online while ...

7687
16 min read
Real-Time Bidding (RTB)
RTB for Humans: A Quick Guide to Smarter...

Ever heard marketers rave about RTB (abbreviation for real-time bidding) but never quite under...

5825
15 min read
Top Types of Content That Affiliate Mark...

Affiliate marketing is more than just adding links to a website: it’s matching the right messa...

7708
10 min read
Festival_Marketing_India_Blog
Festival Marketing Through Native Advert...

When the festival lights go up, so does the intent to buy.

The festival season in India is th...

6667
20 min read
AI for Affiliate Marketing: MGID’s Compl...

In the last few years, the way people discover products online has transformed. Instead of cli...

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