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Sergii Tarnopolsky
What Are Rich Media Ads: A Comprehensive Guide in 2023

One of the most common questions a brand marketing manager will ask is, “How can I solve the banner ...

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2433
5 min read
FIFA World Cup 2022: How to Reach and En...

Only two months remain before the highly anticipated FIFA World Cup 2022 commences, and more t...

2324
4 min read
The Power of Psychological Arousal: How ...

It’s not new information that emotions incite action. Content that elicits an emotional respon...

2228
7 min read
LGBTQ-Inclusive Advertising for Pride Mo...

As June rolls around, Pride flags wave from every flagpole and rainbow logos are displayed on ...

2224
6 min read
Green and Sustainable Marketing: How to ...

Going green is not only an environmentally responsible choice and a must for many consumers bu...

2264
6 min read
Marketplace Marketing: What’s Different ...

Online marketplaces have completely reimagined the way we trade, buy and sell retail goods and...

2251
6 min read
Contextual vs. Interest Targeting: Estim...

Despite the sunsetting of third-party cookies, digital marketers still have a wealth of data t...

2155
6 min read
How the E-Commerce Landscape Has Evolved...

In the past two years, the online landscape has changed radically. The impact of the coronavi...

2207
6 min read
8 Visual Storytelling Tricks for Strikin...

There’s nothing more eye-catching than a well-placed visual on a page dominated by textual con...

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