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Ivan Doruda
Brandformance: New Perspective on the ‘Brand vs Performance’ Tension

For many years, the two key approaches in digital advertising – branding and performance – existed p...

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2408
4 min read
Top Risers of August: Monthly Overview o...

Our monthly rankings of the top-performing vertical+geo combinations are aimed to acknowledge ...

5685
5 min read
Native Ads vs. Facebook Ads: Which Paid ...

In 2020, the majority of advertisers already know quite a bit about the potential of the Faceb...

2584
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Back-to-School Native Advertising: New C...

As the economy undergoes significant changes caused by a continuing pandemic, racial injustice...

2344
5 min read
5 Tips on How to Make a Good Landing Pag...

Driving traffic to your landing and not getting actual conversions is one of the most common s...

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Top Risers of July: Monthly Overview of ...

We here at MGID decided to acknowledge niches that have been thriving each month by launching ...

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4 min read
[Compliance Checklist] How To Build an M...

When setting up landing pages, choosing particular copywriting techniques and design elements ...

3121
4 min read
How to Localize Your Marketing Funnel to...

Looking for a wider reach, advertisers have to seek more than a mere translation of their ad c...

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5 min read
Scaling Your Campaign Right

Achieving good CTR, conversion rates and ROI is just the beginning of any campaign optimizatio...

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