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Ivan Doruda
Brandformance: New Perspective on the ‘Brand vs Performance’ Tension

For many years, the two key approaches in digital advertising – branding and performance – existed p...

Sep 15, 2020 • 5 min read
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2411
4 min read
MGID
Top Risers of August: Monthly Overview o...

Our monthly rankings of the top-performing vertical+geo combinations are aimed to acknowledge ...

Aug 31, 2020 • 4 min read
5733
5 min read
Ivan Doruda
Native Ads vs. Facebook Ads: Which Paid ...

In 2020, the majority of advertisers already know quite a bit about the potential of the Faceb...

Aug 20, 2020 • 5 min read
2588
4 min read
Anna Shevchenko
Back-to-School Native Advertising: New C...

As the economy undergoes significant changes caused by a continuing pandemic, racial injustice...

Aug 12, 2020 • 4 min read
2350
5 min read
Anna Shevchenko
5 Tips on How to Make a Good Landing Pag...

Driving traffic to your landing and not getting actual conversions is one of the most common s...

Aug 7, 2020 • 5 min read
2723
4 min read
MGID
Top Risers of July: Monthly Overview of ...

We here at MGID decided to acknowledge niches that have been thriving each month by launching ...

Jul 28, 2020 • 4 min read
3320
4 min read
Karina Klymenko
[Compliance Checklist] How To Build an M...

When setting up landing pages, choosing particular copywriting techniques and design elements ...

Jul 24, 2020 • 4 min read
3121
4 min read
Karina Klymenko
How to Localize Your Marketing Funnel to...

Looking for a wider reach, advertisers have to seek more than a mere translation of their ad c...

Jul 17, 2020 • 4 min read
3098
5 min read
Anna Shevchenko
Scaling Your Campaign Right

Achieving good CTR, conversion rates and ROI is just the beginning of any campaign optimizatio...

Jul 10, 2020 • 5 min read

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