Author

Olha Sukhinina

Head of Account Management

Olha oversees customer relations and manages a team of dedicated customer success professionals at MGID. The key mission of this division is to ensure our clients reach their business objectives and target KPIs.

You can find Olha Sukhinina on linkedin or twitter

Articles by Olha Sukhinina

2273
6 min read
Contextual vs. Interest Targeting: Estim...

Despite the sunsetting of third-party cookies, digital marketers still have a wealth of data t...

2287
3 min read
Assessing Users’ Purchasing Power with P...

A new feature on the MGID platform allows you to target ad campaigns based on the price of a u...

2642
1 min read
5 Step MGID Ads Management Routine

Managing your ad campaign is essential for getting good results. We wish a campaign could run ...

2943
5 min read
Should You Use Blacklists and Whitelists...

Blacklist and whitelist are well-known and quite popular tools for traffic source optimization...

3135
6 min read
CPC Optimization: Get the Most Out of Yo...

CPC does not constitute a business target for advertisers, rather this indicator is more relat...

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