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Author

Karina Klymenko

Head of Creative and Compliance

Karina Klymenko is the Head of Creative and Compliance at MGID with over eight years of experience in making thoughtful and successful ads. Karina oversees MGID offices in Europe, US and APAC; she consistently works with foreign teams to ensure all creative ads are localized for different regions. In addition to being passionate about learning and applying psychological tricks and hints in an advertising ecosystem, Karina also monitors consumer trends closely in order to understand the ever-growing industry.

You can find Karina Klymenko on linkedin or twitter

Articles by Karina Klymenko

How to Find Visuals for Your Native Campaigns

The average person sees thousands of ads throughout the day, and each of them touches on diffe...

Nov 15, 2023 • 12 min read

Green and Sustainable Marketing: How to ...

Going green is not only an environmentally responsible choice and a must for many consumers bu...

Sep 15, 2023 • 13 min read

Ace Back-to-School Season: Essential Tip...

As summer draws to a close, a new season approaches, signaling students to pack away their bea...

Aug 23, 2023 • 9 min read

Creating Calls to Action That Convert: B...

Calls to action, they are just about everywhere: we see them every day on blogs, landing pages...

Aug 15, 2023 • 23 min read

Native Ads vs Banner Ads: Here's How The...

While banners are like billboards, native ads tend to be more text-heavy and interest-provokin...

Jul 28, 2023 • 14 min read

From Performative to Purposeful: Craftin...

Pride Month has officially kicked off, and it is a great time to take stock of the past year i...

Jun 19, 2023 • 7 min read

Mobile-Specific Strategies for Native Ad...

For many years, marketing experts have focused on delivering mobile-friendly ads on our mobile...

Jun 18, 2023 • 9 min read

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