Author

Karina Klymenko

Head of Creative and Compliance

Karina Klymenko is the Head of Creative and Compliance at MGID with over eight years of experience in making thoughtful and successful ads. Karina oversees MGID offices in Europe, US and APAC; she consistently works with foreign teams to ensure all creative ads are localized for different regions. In addition to being passionate about learning and applying psychological tricks and hints in an advertising ecosystem, Karina also monitors consumer trends closely in order to understand the ever-growing industry.

You can find Karina Klymenko on linkedin or twitter

Articles by Karina Klymenko

7938
13 min read
Green and Sustainable Marketing: How to ...

Going green is not only an environmentally responsible choice and a must for many consumers bu...

9843
9 min read
Ace Back-to-School Season: Essential Tip...

As summer draws to a close, a new season approaches, signaling students to pack away their bea...

8868
23 min read
Creating Calls to Action That Convert: B...

Calls to action, they are just about everywhere: we see them every day on blogs, landing pages...

9708
14 min read
Native Ads vs Banner Ads: Here's How The...

While banners are like billboards, native ads tend to be more text-heavy and interest-provokin...

5877
7 min read
From Performative to Purposeful: Craftin...

Pride Month has officially kicked off, and it is a great time to take stock of the past year i...

4765
9 min read
Mobile-Specific Strategies for Native Ad...

For many years, marketing experts have focused on delivering mobile-friendly ads on our mobile...

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