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2022 in Review

Author

Karina Klymenko

Head of Creative and Compliance

Karina Klymenko is the Head of Creative and Compliance at MGID with over eight years of experience in making thoughtful and successful ads. Karina oversees MGID offices in Europe, US and APAC; she consistently works with foreign teams to ensure all creative ads are localized for different regions. In addition to being passionate about learning and applying psychological tricks and hints in an advertising ecosystem, Karina also monitors consumer trends closely in order to understand the ever-growing industry.

You can find Karina Klymenko on linkedin or twitter

Articles by Karina Klymenko

The Bridge Page Ultimate Guide: Top 5 High-Converting Exampl...

The goal of any marketing funnel is to move prospects from the traffic source to the sales pag...

Apr 4, 2023 • 13 min read

How to Overcome Overpromises in Your Ad ...

Editor’s note: This article includes examples of ad creatives launched by advertisers on MGID....

Mar 8, 2023 • 7 min read

The Power of Psychological Arousal: How ...

It’s not new information that emotions incite action. Content that elicits an emotional respon...

Jul 8, 2022 • 4 min read

LGBTQ-Inclusive Advertising for Pride Mo...

As June rolls around, Pride flags wave from every flagpole and rainbow logos are displayed on ...

Jun 24, 2022 • 7 min read

Green and Sustainable Marketing: How to ...

Going green is not only an environmentally responsible choice and a must for many consumers bu...

Jun 10, 2022 • 6 min read

Marketplace Marketing: What’s Different ...

Online marketplaces have completely reimagined the way we trade, buy and sell retail goods and...

May 31, 2022 • 6 min read

8 Visual Storytelling Tricks for Strikin...

There’s nothing more eye-catching than a well-placed visual on a page dominated by textual con...

May 6, 2022 • 6 min read

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