Author

Karina Klymenko

Head of Creative and Compliance

Karina Klymenko is the Creative Director at MGID with over eight years of experience in making thoughtful and successful ads. Karina oversees MGID offices in Europe, US and APAC; she consistently works with foreign teams to ensure all creative ads are localized for different regions. In addition to being passionate about learning and applying psychological tricks and hints in an advertising ecosystem, Karina also monitors consumer trends closely in order to understand the ever-growing industry.

You can find Karina Klymenko on linkedin or twitter

Articles by Karina Klymenko

2402
3 min read
Creative Trends Not to Miss in 2021

With so much competition to grab users’ attention, it’s imperative for the ad creatives to sta...

2769
4 min read
What Makes a Good Headline Copy?

Titles too general or descriptive won’t make users click on your ads. Headline formulas that o...

3166
4 min read
How to Find Visuals for Your Native Camp...

An average person sees thousands of ads throughout the day, and each of them touches on differ...

3636
4 min read
[Compliance Checklist] How To Build an M...

When setting up landing pages, choosing particular copywriting techniques and design elements ...

3186
4 min read
How to Localize Your Marketing Funnel to...

Looking for a wider reach, advertisers have to seek more than a mere translation of their ad c...

3206
4 min read
Storytelling as the New Call to Action

Storytelling in the digital space is different compared to filmmaking and other mediums. Here,...

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