Artificial intelligence is transforming digital advertising, making creative production faster, more accessible and more efficient than ever before. But as AI becomes a standard part of the creative process, transparency becomes equally important.
At MGID, we believe users deserve to know when AI has been involved in creating advertising content and visuals. More importantly, advertisers and publishers deserve AI tools designed with responsibility and safety from the very beginning. That's why transparency has always been one of the core principles behind our generative AI ecosystem.
AI Transparency Built Into Every Creative
Since launching MGID's generative AI creative tools, we've automatically identified every creative that was generated or significantly edited using AI. We're now extending that transparency directly to users.
The AI Information section reflects our ongoing transparency-first approach and will be expanded across markets as part of that commitment.
Depending on applicable local requirements, an AI disclosure label may appear directly on the ad. By clicking the AI ⓘ icon, users can access clear information indicating that the advertisement was created or substantially modified using MGID’s generative AI tools.
The disclosure is added automatically whenever advertisers use MGID's AI-powered generation or editing capabilities-no additional setup or manual labeling required.
We believe transparency should remain consistent regardless of how AI content is created. That's why, alongside automatic disclosures for MGID-generated creatives, we encourage advertisers to apply clear AI disclosures wherever AI plays a meaningful role in content creation, in line with our Terms of Service and responsible advertising principles
Our goal is simple: transparency should be seamless, consistent, and trustworthy.
Transparency Is Only the Beginning
Responsible AI goes far beyond disclosure. Every AI-powered creative produced through MGID is governed by a comprehensive compliance framework designed to prevent harmful or misleading content before it reaches users.
Our policies prohibit AI-generated content involving:
- deepfakes or deceptive synthetic media
- look-alikes intended to imitate public figures
- fictional products or fabricated claims
- political or socially manipulative messaging
- cultural, religious and\or ethnic offense
- harmful stereotypes or discriminatory content
- fraudulent or intentionally misleading advertising
- any other content that violates MGID advertising policies
One of the biggest challenges in AI moderation is that many systems only review content after it has already been created.Our approach is different. Compliance begins during generation.
Our AI models are continuously trained using internal safety policies that reduce the likelihood of prohibited content being created in the first place. Every completed creative then passes through a second layer of automated and manual moderation before becoming eligible for distribution. These safeguards are continuously evolving. Every day we incorporate new moderation cases, emerging abuse patterns, and regulatory developments into our systems, allowing us to proactively strengthen protections instead of reacting after violations occur.
Why It Matters for Publishers
For publishers, responsible AI means more than regulatory compliance. It means greater confidence in the advertising displayed on their properties, improved brand safety and reduced exposure to misleading or harmful content. By combining automatic AI disclosures, proactive compliance controls and continuously evolving moderation safeguards, MGID enables publishers to confidently monetize AI-assisted advertising without compromising user trust.
