Matthew Villa
As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.
Articles by Matthew Villa

Affiliate marketing loves evergreen concepts. These can be offers that convert all year, audie...

Affiliate campaigns don’t fail because of bad offers. More often, they fail because the traffi...

Affiliate marketing looks deceptively simple from the outside. Pick an offer, launch a campaig...

In affiliate marketing, one truth never changes — where your audience comes from defines how t...

Ask any experienced affiliate what keeps them motivated, and you’ll hear one answer again and ...

Many affiliates receive traffic, but there are few who obtain actual sales. The problem isn’t ...

Affiliate marketing is getting a much-needed refresh. People have learned to tune out banners ...
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