Author

Matthew Villa

Head of Sales, US

As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.

You can find Matthew Villa on linkedin

Articles by Matthew Villa

8267
13 min read
Leveraging AI to Optimize Campaign Perfo...

Manual campaign management is hitting a wall. With rising acquisition costs, evolving user beh...

5777
5 min read
ANA
As ChatGPT Turns Two, Have Marketers Bou...

In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...

10042
14 min read
Affiliate Challenges and the Trends
Affiliate Trends for 2025: How to Solve ...

As another year wraps up, it’s time to reflect on what’s worked, what hasn’t and what’s coming...

8922
21 min read
High-Ticket Affiliate Marketing article cover
High-Ticket Affiliate Marketing for Begi...

With a plethora of affiliate programs available, it’s easier than ever to get started as an af...

8937
17 min read
Insurance Affiliate Programs article cover
Insurance Affiliate Programs: Key Insigh...

In an unpredictable world, everyone just wants to feel secure and protected, don’t they? That’...

7716
14 min read
Navigating the Financial Affiliate Niche
Financial Affiliate Programs: An In-Dept...

Who do you trust when it comes to your money? We bet that it is a pretty short list! The fact ...

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