Author

Matthew Villa

Head of Sales, US

As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.

You can find Matthew Villa on linkedin

Articles by Matthew Villa

8120
9 min read
The Future of Native Ads in Affiliate Ma...

Affiliate marketing is getting a much-needed refresh. People have learned to tune out banners ...

8798
13 min read
Paid Traffic Affiliate Marketing
Paid Traffic for Affiliate Marketing: Th...

In affiliate marketing, traffic is everything. You can have the best offer, landing page and f...

9098
15 min read
Affiliate Marketing KPIs You Should Trac...

In affiliate marketing, success rarely comes down to luck. Behind every campaign that scales p...

10021
15 min read
How to Increase Affiliate Sales: Proven ...

Driving traffic to your site isn’t difficult. However, getting real affiliate sales out of tha...

8291
13 min read
Leveraging AI to Optimize Campaign Perfo...

Manual campaign management is hitting a wall. With rising acquisition costs, evolving user beh...

5787
5 min read
ANA
As ChatGPT Turns Two, Have Marketers Bou...

In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...

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