Author

Matthew Villa

Head of Sales, US

As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.

You can find Matthew Villa on linkedin

Articles by Matthew Villa

9528
13 min read
How Seasonality Impacts Affiliate Campai...

Affiliate marketing loves evergreen concepts. These can be offers that convert all year, audie...

9382
9 min read
How to Choose the Right Traffic Source f...

Affiliate campaigns don’t fail because of bad offers. More often, they fail because the traffi...

9903
10 min read
8 Common Affiliate Marketing Mistakes To...

Affiliate marketing looks deceptively simple from the outside. Pick an offer, launch a campaig...

8443
9 min read
GEO Targeting Strategies for Affiliates:...

In affiliate marketing, one truth never changes — where your audience comes from defines how t...

8238
12 min read
What is RevShare in Affiliate Marketing?...

Ask any experienced affiliate what keeps them motivated, and you’ll hear one answer again and ...

7835
18 min read
Affiliate Marketing Keyword Research
Affiliate Marketing Keyword Research Tha...

Many affiliates receive traffic, but there are few who obtain actual sales. The problem isn’t ...

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