Articles by Matthew Villa
8237
13 min read
Leveraging AI to Optimize Campaign Performance at Every Stag...
Manual campaign management is hitting a wall. With rising acquisition costs, evolving user beh...
Aug 8, 2025 • 13 min read
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5 min read
As ChatGPT Turns Two, Have Marketers Bou...
In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...
Jan 6, 2025 • 5 min read
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14 min read
Affiliate Trends for 2025: How to Solve ...
As another year wraps up, it’s time to reflect on what’s worked, what hasn’t and what’s coming...
Dec 4, 2024 • 14 min read
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21 min read
High-Ticket Affiliate Marketing for Begi...
With a plethora of affiliate programs available, it’s easier than ever to get started as an af...
Nov 22, 2024 • 21 min read
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17 min read
Insurance Affiliate Programs: Key Insigh...
In an unpredictable world, everyone just wants to feel secure and protected, don’t they? That’...
Oct 17, 2024 • 17 min read
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14 min read
Financial Affiliate Programs: An In-Dept...
Who do you trust when it comes to your money? We bet that it is a pretty short list! The fact ...
Sep 25, 2024 • 14 min read
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19 min read
Beyond GAFA: Top Affiliate Marketing Cha...
Let’s be honest — affiliate marketing on GAFA (Google, Apple, Facebook, Amazon) feels like you...
Sep 18, 2024 • 19 min read