Matthew Villa
As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.
Articles by Matthew Villa

Google Ads and Google AdSense sit on opposite sides of online advertising: one helps you buy a...

The best place to promote an affiliate link is where purchase intent, audience trust and your ...

The best ad spy tools reveal which competitor ads are running, where they appear and what’s ga...

The first 90 days in affiliate marketing are a chance to turn what you’ve learned into real ex...

Looking beyond Google Ads? Here's how today's leading advertising platforms compare and which ...

Last updated: July 2026
Editor’s note: This article has been contributed by Matthew Villa, MG...

Updated: June 2026
Editor’s note: This article has been contributed by Matthew Villa, MGID’s ...
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