Matthew Villa
As MGID’s Head of Sales, US, Matthew Villa leads MGID’s client acquisition team in the US, building long-lasting relationships with leading direct response brands and agencies in the market. He also works to grow the US sales team’s presence, supporting publisher development initiatives that expand traffic distribution channels.
Articles by Matthew Villa

Many affiliates receive traffic, but there are few who obtain actual sales. The problem isn’t ...

Affiliate marketing is getting a much-needed refresh. People have learned to tune out banners ...

In affiliate marketing, traffic is everything. You can have the best offer, landing page and f...

In affiliate marketing, success rarely comes down to luck. Behind every campaign that scales p...

Driving traffic to your site isn’t difficult. However, getting real affiliate sales out of tha...

Manual campaign management is hitting a wall. With rising acquisition costs, evolving user beh...

In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...
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