Articles by Saurabh Yadav
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Native Advertising for High-Consideration Categories in Indi...
In India, high-consideration purchase decisions don’t just happen overnight. For Indian consum...
Jan 23, 2026 • 10 min read
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13 min read
Native Advertising Ideas for Home & Inte...
In a 3BHK in Ahmedabad, two weeks before the wedding, the bride’s family is arguing over cushi...
Dec 12, 2025 • 13 min read
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Inspiring Wanderlust: 5 Native Advertisi...
India’s travel industry is on the move again. After a few quiet years, millions of travellers ...
Nov 14, 2025 • 8 min read
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The Rise of Vernacular Content: Unlockin...
Picture this: a shopkeeper in Lucknow scrolling through his phone in Hindi, a college student ...
Oct 3, 2025 • 9 min read
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Festival Marketing Through Native Advert...
When the festival lights go up, so does the intent to buy.
The festival season in India is th...
Jun 27, 2025 • 10 min read
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Why Advertisers Should Focus on Regional...
India isn’t one market: it’s dozens of markets, cultures and languages packed into one country...
May 29, 2025 • 8 min read