Articles by Alex Chaban
10005
17 min read
Brandformance: New Perspective on the Brand vs. Performance ...
In 1999, during the height of the dot-com boom, E*TRADE aired a Super Bowl ad featuring a danc...
Apr 4, 2025 • 17 min read
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19 min read
Brand vs. Performance Marketing: Stop Ch...
Do you want your advertising efforts to be a success? There are usually two things that determ...
Mar 31, 2025 • 19 min read
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19 min read
B2B Performance Marketing That Converts:...
Have you achieved success in selling a retail product to consumers? If yes, that’s terrific! H...
Mar 28, 2025 • 19 min read
7951
15 min read
Lower-Funnel Marketing: The Road to Cust...
Whether you work in retail, advertising or e-commerce, you’ve likely come across the concept o...
Jan 17, 2025 • 15 min read
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17 min read
Mid-Funnel Marketing Essentials: How to ...
The journey from creating customers out of prospects who may never have heard of your brand be...
Jan 15, 2025 • 17 min read
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15 min read
Top-of-Funnel Marketing: Strategies to A...
In today’s saturated market, it’s more difficult than ever to make your brand stand out to pot...
Jan 13, 2025 • 15 min read
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16 min read
Automotive Advertising: Key Tactics, Tre...
Do you want to make your automotive advertising campaign as smooth as the rides you’re selling...
Dec 19, 2024 • 16 min read