Author

Alex Chaban

Head of Sales

Alex Chaban is Head of Sales at MGID and is responsible for the client acquisition in all Geos. Prior to joining MGID, Alex earned a Ph.D. in Engineering Sciences and now utilizes his analytical skills in developing business strategies and sharpening operational models. He is enthusiastic to articulate the benefits of new digital solutions and the creation of business relationships; he believes that everything in business begins with people.

You can find Alex Chaban on linkedin or twitter

Articles by Alex Chaban

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Ads for Small Business: Simple Steps to Campaigns That Deliv...

Running ads for small businesses is akin to a car’s engine. Without it, you might coast for a ...

Sep 4, 2025 • 15 min read

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Your Ultimate Ad Campaign Optimization C...

In affiliate marketing, the small things add up fast. The audience you choose; the way you bid...

Aug 26, 2025 • 11 min read

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Behavioral Targeting Explained: How It W...

In the era of AI, privacy crackdowns and zero-party data, marketers are beginning to wonder: i...

Aug 18, 2025 • 17 min read

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Affiliate Marketing Saturation: Adapt, E...

Affiliate marketing feels like a never-ending race. One minute you’re scaling a winning offer,...

Aug 6, 2025 • 18 min read

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Busting 7 Myths About Native Ads in Affi...

In affiliate marketing circles, native ads are the subject of many conversations; however, wha...

Jul 28, 2025 • 12 min read

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AI for Affiliate Marketing: MGID’s Compl...

In the last few years, the way people discover products online has transformed. Instead of cli...

Jun 19, 2025 • 20 min read

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Brandformance: New Perspective on the Br...

In 1999, during the height of the dot-com boom, E*TRADE aired a Super Bowl ad featuring a danc...

Apr 4, 2025 • 17 min read

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