By Charles NgoOne of the most important decisions in affiliate marketing is choosing which traffic source to focus on.
There are a ton of places to choose from including adult, Facebook, display, Google, mobile, etc.
I wanna talk about a type of traffic that has been getting a ton of buzz the past few years.
You might’ve seen them around when you’re browsing on different websites.
And they’ve made a huge comeback in the past two years.
Native advertising is everywhere in 2017, and it’s only getting bigger.
Over $5 billion was spent on native ads in 2016 in the United States alone. This graph from Statista is one estimate of the growth.
There are other estimates that native ad spend will reach $21 billion by 2018.
I don’t know the exact number, but things like this KEEP happening in our industry.
Massive new trends come, affiliates enter the arena, and they make fortunes.
Affiliate marketing will never die, it just changes form.
I wanna introduce you guys to the world of native advertising.
Here’s what I’m going to cover in this post:
- Why Native Advertising?
- What Is Native Advertising?
- What Types of Websites Use Native Ads?
- How Do Native Ads Work?
- Pros and Cons of Native Ads (From an Affiliate’s Point of View)
- What Do Affiliates Run on Native Ads?
- What Makes A Good Native Advertising Campaign
Why Native Advertising?
Let’s take a look at this chart.
It says that consumers like native ads far more than other ads, and native ads are likely to outperform traditional banners.
There’s also research that shows native ads have a 53% higher view rate than traditional banner ads.
This is awesome for affiliates because we’re used to people HATING our ads.
What Is Native Advertising?
The “Native” in Native Advertising means:
“The advertisements on a web page appear to be part of the content on that site.”
The ads don’t look like ads, so they perform really well.
When you use native advertising for affiliate marketing, you’ll be making up normal display-style ads, but the content boxes they are in appear to be a part of the site they are on.
When you compare this to traditional online advertising such as display, search, etc. you can see how this is a good thing.
Here’s an example of native advertising on the website Cracked.com:
Notice how the ads look almost exactly the same as the website? (Except for the red box I drew around them)
It looks like you could be clicking to another page on the same website.
Also, see how the smaller red box says “Sponsored Link by Taboola”.
That shows you it’s a native ad that is placed by Taboola – one of the big native ad traffic sources (sidenote: Taboola don’t like affiliates…).
Here’s another example of some native ads:
Notice how the images are super emotional (except Matt Damon who is playing it cool).
The ads really make you want to click on them.
It’s basic human curiosity. You wanna know why they are crying/shouting etc. This is a strategy you’ll see a lot of affiliates use if you go further down the native ads rabbit hole.
Native advertisers run on sites that have great content and user engagement, so native ads have to be super compelling to pull people away from what they are reading.
What Type of Websites Use Native Ads?Here are the main types of websites that native ads run on, with an example:
- Sports sites such as ESPN
- Outdoors / Survival like ActivistPost
- Technology like PCWorld
- Money Making / Finance sites like AffluentInvestor
- Niche Sites
- Streaming / Torrent sites such as PutLocker
- News such as NYT
- Gossip sites like VanityFair
- Gaming such as iDigitalTimes
- Entertainment such as BuzzFeed
How Do Native Ads Traffic Sources Work Compared to Mobile?
The native sources have a huge database of websites where they will display your ads. We call the owners of the websites where your ads appear “publishers”.