Articles tagged with

Performance Marketing

17 min read
Best Affiliate Marketing Programs in 2023

So, you’re ready to become an affiliate marketer. Congratulations — you’ve got a long (and pot...

9 min read
How much does native advertising cost in 2023?

Editor’s note: This article has been contributed by Olha Sukhinina, MGID's Head of Account Man...

13 min read
What Are Rich Media Ads: A Comprehensive Guide in 2023

One of the most common questions a brand marketing manager will ask is, “How can I solve the b...

4 min read
Emotion And Context: The Keys To Smarter Ad Spend

The advertising industry is undeniably facing significant challenges. Along with mass job cuts...

5 min read
Viewability Vs Engagement: How Advertisers Can Optimize Atte...

For years, the digital advertising industry has relied on inaccurate measurement methods to de...

5 min read
How Publishers’ First-Party Data Can Help Brands Thrive In T...

Since Google first announced the phase-out of third-party cookies back in January 2020, the in...

19 min read
Comment: What Adland Made of the Return of DMEXCO 2022

Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in G...

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