Articles tagged with

Performance Marketing

3664
5 min read
How Publishers’ First-Party Data Can Help Brands Thrive In T...

Since Google first announced the phase-out of third-party cookies back in January 2020, the in...

2007
19 min read
Comment: What Adland Made of the Return of DMEXCO 2022

Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in G...

2260
6 min read
Marketplace Marketing: What’s Different in 2022?

Online marketplaces have completely reimagined the way we trade, buy and sell retail goods and...

2222
6 min read
Contextual vs. Interest Targeting: Estimating Ad Effectivene...

Despite the sunsetting of third-party cookies, digital marketers still have a wealth of data t...

2132
6 min read
Promoting BFSI in Vietnam: What’s Working in 2022?

BFSI (banking, financial services and insurance) encompasses a wide range of products, includ...

2292
3 min read
Top Risers of October: High-Converting Verticals and Geos

Our regular monthly rating highlights the top-performing niches that brought the most growth i...

2552
6 min read
Top 5 Conversion Killers That Haunt Your Native Campaigns

Whether your offer hasn’t converted from the beginning or stopped converting as you were tryin...

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