Articles tagged with
Performance Marketing
3664
5 min read
How Publishers’ First-Party Data Can Help Brands Thrive In T...
Since Google first announced the phase-out of third-party cookies back in January 2020, the in...
Sep 28, 2022 • 5 min read
2007
19 min read
Comment: What Adland Made of the Return of DMEXCO 2022
Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in G...
Sep 26, 2022 • 19 min read
2260
6 min read
Marketplace Marketing: What’s Different in 2022?
Online marketplaces have completely reimagined the way we trade, buy and sell retail goods and...
May 31, 2022 • 6 min read
2222
6 min read
Contextual vs. Interest Targeting: Estimating Ad Effectivene...
Despite the sunsetting of third-party cookies, digital marketers still have a wealth of data t...
May 27, 2022 • 6 min read
2132
6 min read
Promoting BFSI in Vietnam: What’s Working in 2022?
BFSI (banking, financial services and insurance) encompasses a wide range of products, includ...
Mar 28, 2022 • 6 min read
2292
3 min read
Top Risers of October: High-Converting Verticals and Geos
Our regular monthly rating highlights the top-performing niches that brought the most growth i...
Oct 26, 2021 • 3 min read
2552
6 min read
Top 5 Conversion Killers That Haunt Your Native Campaigns
Whether your offer hasn’t converted from the beginning or stopped converting as you were tryin...
Oct 4, 2021 • 6 min read