Articles tagged with
Digital Advertising
7666
16 min read
Walled Gardens Explained: Benefits, Drawbacks and Open-Web O...
If you’re in digital marketing, you’ve probably bumped into the term walled gardens more than ...
Aug 11, 2025 • 16 min read
10164
17 min read
Brandformance: New Perspective on the Brand vs. Performance ...
In 1999, during the height of the dot-com boom, E*TRADE aired a Super Bowl ad featuring a danc...
Apr 4, 2025 • 17 min read
7969
Guide
1 min read
KPI in Marketing: Measuring What Matters
In marketing, setting achievable goals and measuring your progress towards them is crucial for...
Mar 20, 2025 • 1 min read
10599
Guide
1 min read
What is AdTech? A Comprehensive Guide to Advertising Technol...
Can you imagine manually buying or selling ad spaces today? If you can’t, you’re lucky! Before...
Mar 12, 2025 • 1 min read
10145
18 min read
The 4 Ps of Marketing: A Comprehensive Guide to Building Eff...
A marketing strategy sets the course for your marketing campaign’s success; in fact, when done...
Mar 4, 2025 • 18 min read
5776
5 min read
As ChatGPT Turns Two, Have Marketers Bought Into the AI Hype...
In two years, ChatGPT has catapulted AI from a novelty into a critical component of digital ad...
Jan 6, 2025 • 5 min read
10067
20 min read
Full-Funnel Marketing Tactics: Strategies to Drive Customer ...
Marketing funnels go by many names… brand advertising funnel, sales funnel and conversion funn...
Nov 20, 2024 • 20 min read