Articles tagged with

Digital Advertising

2128
5 min read
Third-Party Cookies and The State of Digital Advertising

The last 18 months have dramatically rearranged priorities for the digital advertising industr...

2187
4 min read
IAB Europe’s New Guide to Native Advertising

Over the last five years, IAB Europe has released guides to native advertising, in order to ed...

2286
4 min read
The Big Dance: Advertisers, Publishers, and Audiences Need t...

In recent years, we’ve seen some telltale signs that the subscription model was on the rise. U...

2316
5 min read
15 Irresistible Call to Action Examples to Boost Conversions...

Choosing the right CTA for your ad campaign is by no means a task you should take lightly. We ...

2161
4 min read
Google’s Data-Driven Attribution Model Isn’t Perfect, But It...

Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s als...

2264
5 min read
Auction Models In Programmatic Advertising

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

2143
5 min read
Universal IDs: The Good, The Bad And Google

When Google announced its extended deadline for the phase-out of third-party cookies (from 202...

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