Articles tagged with
Native Monetization
2711
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
2701
5 min read
Third-party monetization: How publishers can manage the pote...
A number of larger publishers are switching to PMP deals and selling their ad inventory direct...
Jan 12, 2023 • 5 min read
906
6 min read
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...
Dec 28, 2022 • 6 min read
2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read
2036
5 min read
How Publishers Can Lessen Their Dependence on FAANG
Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged prop...
Mar 16, 2022 • 5 min read
2376
6 min read
Fighting for Ad Quality: Key Battle Lines in 2022
For publishers, ad quality is not a vague goal but an imperative. Complying with clear guideli...
Jan 21, 2022 • 6 min read
2383
4 min read
The Big Dance: Advertisers, Publishers, and Audiences Need t...
In recent years, we’ve seen some telltale signs that the subscription model was on the rise. U...
Dec 17, 2021 • 4 min read