Articles tagged with

Native Monetization

2711
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...

It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...

2701
5 min read
Third-party monetization: How publishers can manage the pote...

A number of larger publishers are switching to PMP deals and selling their ad inventory direct...

906
6 min read
Open Web v Walled Gardens: Predictions for 2023

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...

2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

2036
5 min read
How Publishers Can Lessen Their Dependence on FAANG

Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged prop...

2376
6 min read
Fighting for Ad Quality: Key Battle Lines in 2022

For publishers, ad quality is not a vague goal but an imperative. Complying with clear guideli...

2383
4 min read
The Big Dance: Advertisers, Publishers, and Audiences Need t...

In recent years, we’ve seen some telltale signs that the subscription model was on the rise. U...

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