Articles tagged with
Optimization Tips
12479
25 min read
Connected TV (CTV) Advertising: How It Works and What Makes ...
Your ad plays on a 55-inch screen. Someone watches it all the way through. What happens next i...
Nov 12, 2026 • 25 min read
10633
4 min read
Introducing MGID Advertiser API MCP: Connect Your AI Tools t...
Your AI can analyze performance, investigate issues and help plan your next moves. MGID alread...
Nov 10, 2026 • 4 min read
19835
23 min read
The Holiday Marketing Reset: Why Your Black Friday Campaign ...
A winning Black Friday campaign in November can start losing its momentum the moment December ...
Oct 31, 2026 • 23 min read
16637
26 min read
What Is CPM? Formula, Examples and CPM vs. CPC
A thousand ad impressions can cost a few dollars or considerably more. The interesting questio...
Oct 27, 2026 • 26 min read
15957
15 min read
What Is Vector-Based Ad Targeting and What Does It Change fo...
The more precise your audience, the easier it is to miss those outside of that description.
A...
Oct 26, 2026 • 15 min read
15751
23 min read
Website Ad Placement: Examples and a Publisher Testing Plan
A good ad placement earns its space on the page.
More ads, more revenue? If only website mone...
Oct 16, 2026 • 23 min read
14535
11 min read
The Engagement Gap: What Reach Leaves Out of Campaign Report...
A report can glow with millions of impressions and still leave almost nothing behind.
Reach i...
Oct 15, 2026 • 11 min read