Author

Alona Kot

Product Manager

As MGID's Product Manager, Alona Kot is part of the Advertisers team, focusing on both conversion tracking and AI-driven campaign optimization features. She ensures that advertisers can easily set up tracking and that the platform provides seamless data collection. This data fuels manual optimization as well as AI algorithms, resulting in stronger campaign performance and scalable growth.

You can find Alona Kot on linkedin

Articles by Alona Kot

8919
16 min read
Dynamic vs. Fixed Bidding: Which Strateg...

In affiliate marketing, creatives earn the click — that part is obvious. However, it’s the bid...

10106
Guide
1 min read
What is Postback
What is Postback? A Beginner-Friendly Gu...

Running affiliate campaigns without proper tracking is like driving at night without headlight...

8776
5 min read
Native Integration Shopify
MGID Expands Native Integration with Sea...

MGID continues to push the boundaries of seamless advertising with the expansion of Native Int...

9647
18 min read
Predictive Analytics in Marketing
Predictive Analytics in Marketing: Techn...

In this data-driven world, predictive analytics has become a game changer for marketers who wa...

5836
4 min read
MGID Launches New Conversion Tracking Me...

At MGID, we are excited to introduce our new tracking method, designed to enhance precision in...

8781
13 min read
Yampi Unveiled: Your Ultimate Guide to U...

Yampi is an e-commerce platform that empowers retailers to set up fully functioning online sho...

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