Articles tagged with

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2701
5 min read
Third-party monetization: How publishers can manage the pote...

A number of larger publishers are switching to PMP deals and selling their ad inventory direct...

1573
8 min read
Focusing on safety and quality will gain the trust of cautio...

Advertising still remains the key revenue channel for most publishers, yet many publishers are...

2477
2 min read
MGID launches Seller Defined Audiences (SDA)

Key benefits of MGID’s SDA solution:

Powered by award-winning contextual intelligence technol...

1779
7 min read
More than ever, this year DMEXCO meant business

After a two-year hiatus, DMEXCO returned to Cologne this year and the comeback was a success. ...

2139
4 min read
MGID’s Integration with LiveRamp Opens New Avenues for Addre...

MGID is excited to announce a new partnership with LiveRamp, the leading data enablement platf...

3683
5 min read
How Publishers’ First-Party Data Can Help Brands Thrive In T...

Since Google first announced the phase-out of third-party cookies back in January 2020, the in...

2286
5 min read
4 Things Advertisers Must Consider to Be Successful in 2022

While many pandemic headaches have stubbornly lingered into 2022, advertising has fared better...

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