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Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a greater need for transparency ...
Why You Should Bank on Interactive Content in 2021
With the losing battle for the viewers’ attention spans, marketers and journalists alike have to keep making content tha...
Universal IDs: The Good, The Bad And Google
When Google announced its extended deadline for the phase-out of third-party cookies (from 2022 to 2023), ad tech stocks...
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Driving brandformance for global and local brands
Lazada: Connecting the SouthEast region to a new shopping experience
How Lazada used MGID to promote an entire product category for its expansive eCommerce platform.
- 5.2%Conversion Rate
- $1.7AVG eCPA
- $0.09AVG CPC
FCA: Experiencing a driving performance through native advertising
How MGID helped to develop a non-intrusive yet effective way to get users to visit FCA’s car dealerships.
- 17,329Total clicks
- $0.14AVG CPC
HSBC Bank: Serving the financial world through unique messaging
How MGID created unique native format messages to generate leads for HSBC’s credit card services.
- 74,883Total clicks
- $0.06AVG CPC
- 1.5%Conversion Rate
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