Articles tagged with

Contextual Targeting

8124
8 min read
How Cookie Deprecation Accelerated Contextual Advertising

For nearly a decade, the digital advertising industry has treated the phrase cookie deprecatio...

10669
17 min read
Contextual Targeting in 2026: The Cookieless Strategy That A...

For years, advertisers relied on cookies to find the right audience. In 2026, that's no longer...

8056
17 min read
Behavioral Targeting Explained
Behavioral Targeting Explained: How It Works and Why It’s Ev...

In the era of AI, privacy crackdowns and zero-party data, marketers are beginning to wonder: i...

7749
6 min read
MarTech Interview with Ryan Stewart, Head of Publisher Acqui...

Greetings Ryan, Can you provide a brief overview of your professional journey and how it led y...

7755
3 min read
MGID Announces New, All-in-One Monetization, Audience Acquis...

Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for pre...

8797
6 min read
Myth Busters: What Publishers Shouldn't Expect in 2024

The past year has thrown publishers into some rough waters, especially with a dip in ad revenu...

10028
7 min read
MGID's Strategy in a Post-Cookie Landscape

Updated July 2024: After almost four years of signaling its intention to remove support for th...

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