Articles tagged with

Contextual Targeting

7578
6 min read
MarTech Interview with Ryan Stewart, Head of Publisher Acqui...

Greetings Ryan, Can you provide a brief overview of your professional journey and how it led y...

6771
3 min read
MGID Announces New, All-in-One Monetization, Audience Acquis...

Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for pre...

8597
6 min read
Myth Busters: What Publishers Shouldn't Expect in 2024

The past year has thrown publishers into some rough waters, especially with a dip in ad revenu...

9762
7 min read
MGID's Strategy in a Post-Cookie Landscape

Updated July 2024: After almost four years of signaling its intention to remove support for th...

73
6 min read
2024 Is The Year Of The ‘Cookiepocalypse’: How Advertisers C...

As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...

8918
11 min read
How to Target an Audience in Native Ads

Have you decided that native ads are the right move for your marketing campaign? Great! For ma...

8728
4 min read
Goodbye Cookies and Creepy Personalization, Hello Context an...

As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...

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