Articles tagged with

Contextual Targeting

3505
2 min read
MGID and Playmaker Enter Partnership to Deliver Contextual ...

MGID, the global advertising platform, announced a partnership with Playmaker, the digital spo...

2643
2 min read
MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie A...

MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by con...

1108
2 min read
MGID Partners with Eyeota to Offer Brands Privacy-Compliant,...

MGID is excited to announce a new partnership with Eyeota, the global provider of audience sol...

3448
5 min read
Viewability Vs Engagement: How Advertisers Can Optimize Atte...

For years, the digital advertising industry has relied on inaccurate measurement methods to de...

2639
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

2185
6 min read
No Ifs, No Buts — Ethical Advertising is an Absolute Must in...

Ethical advertising is a win-win for brands; it keeps consumers safe and it’s in advertisers’ ...

2257
1 min read
Winning the Attention Economy: How to Hold People’s Attentio...

With so much advertising now pushed online and offline, advertising fatigue was inevitable. Mo...

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