Articles tagged with
Contextual Targeting
8589
6 min read
![](https://images.mgid.com/Myth_Busters_v2_eeb7850f6e.png)
Myth Busters: What Publishers Shouldn't Expect in 2024
The past year has thrown publishers into some rough waters, especially with a dip in ad revenu...
Jan 11, 2024 • 6 min read
9741
7 min read
![](https://images.mgid.com/Post_Cookie_Landscape_5dba57284e.png)
MGID's Strategy in a Post-Cookie Landscape
In 2024, the digital landscape is poised for a significant shift as major browsers prepare to ...
Jan 9, 2024 • 7 min read
73
6 min read
![](https://images.mgid.com/Forbes_df058eb502.png)
2024 Is The Year Of The ‘Cookiepocalypse’: How Advertisers C...
As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...
Dec 18, 2023 • 6 min read
8904
11 min read
![](https://images.mgid.com/How_to_Target_Audience_in_Native_Ads_01b2c0a56e.png)
How to Target an Audience in Native Ads
Have you decided that native ads are the right move for your marketing campaign? Great! For ma...
Dec 11, 2023 • 11 min read
8724
4 min read
![](https://images.mgid.com/ADWEEK_085dd0aff8.png)
Goodbye Cookies and Creepy Personalization, Hello Context an...
As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...
Nov 2, 2023 • 4 min read
10105
13 min read
![](https://images.mgid.com/Mastering_Contextual_Targeting_4c31a40203.png)
Mastering Contextual Targeting: Tips for Effective Campaigns...
As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...
Oct 31, 2023 • 13 min read
4638
5 min read
![](https://images.mgid.com/DES_25177_banner_a071d32510.png)
Contextual is Here: Does That Mean Goodbye to Interest-Based...
Contextual advertising has been present in some form since the birth of digital advertising. B...
Sep 5, 2023 • 5 min read