Articles tagged with

Contextual Targeting

2177
6 min read
No Ifs, No Buts — Ethical Advertising is an Absolute Must in...

Ethical advertising is a win-win for brands; it keeps consumers safe and it’s in advertisers’ ...

2199
1 min read
Winning the Attention Economy: How to Hold People’s Attentio...

With so much advertising now pushed online and offline, advertising fatigue was inevitable. Mo...

2274
5 min read
4 Things Advertisers Must Consider to Be Successful in 2022

While many pandemic headaches have stubbornly lingered into 2022, advertising has fared better...

2277
2 min read
MGID Wins Bronze Stevie® Awards in 2022 Asia-Pacific Stevie®...

MGID, the global advertising platform, was named the winner of a Bronze Stevie® Award for Inno...

2291
5 min read
Contextual Targeting Can Help Balance Brand Responsibility i...

A series of tragic and harrowing events have shaken the world as we know it in recent years. A...

2162
4 min read
Publishers Must Expand Their Horizons to Harness the Effect ...

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publ...

2499
5 min read
Cookie-pocalypse Delayed: Thoughts from MGID's U.S. Head of ...

Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...

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