Articles tagged with

Contextual Targeting

2102
1 min read
Winning the Attention Economy: How to Hold People’s Attentio...

With so much advertising now pushed online and offline, advertising fatigue was inevitable. Mo...

2186
5 min read
4 Things Advertisers Must Consider to Be Successful in 2022

While many pandemic headaches have stubbornly lingered into 2022, advertising has fared better...

2220
2 min read
MGID Wins Bronze Stevie® Awards in 2022 Asia-Pacific Stevie®...

MGID, the global advertising platform, was named the winner of a Bronze Stevie® Award for Inno...

2268
5 min read
Contextual Targeting Can Help Balance Brand Responsibility i...

A series of tragic and harrowing events have shaken the world as we know it in recent years. A...

2161
4 min read
Publishers Must Expand Their Horizons to Harness the Effect ...

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publ...

2507
5 min read
Cookie-pocalypse Delayed: Thoughts from MGID's U.S. Head of ...

Like most advertisers, publishers, and AdTech firms, the industry [as a whole] welcomed the ne...

2942
5 min read
Contextual Targeting, SUPERCHARGED: How Publishers Can Benef...

With the “cookieless web” just around the corner, the push towards disabling user tracking in ...

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