Articles tagged with

Contextual Targeting

8570
6 min read
Myth Busters: What Publishers Shouldn't Expect in 2024

The past year has thrown publishers into some rough waters, especially with a dip in ad revenu...

9728
7 min read
MGID's Strategy in a Post-Cookie Landscape

In 2024, the digital landscape is poised for a significant shift as major browsers prepare to ...

68
6 min read
2024 Is The Year Of The ‘Cookiepocalypse’: How Advertisers C...

As we read the tea leaves for digital advertising in 2024, I’m going to (mostly) skip artifici...

8888
11 min read
How to Target an Audience in Native Ads

Have you decided that native ads are the right move for your marketing campaign? Great! For ma...

8719
4 min read
Goodbye Cookies and Creepy Personalization, Hello Context an...

As we near the long-awaited sunsetting of third-party cookies, the digital advertising and pub...

10072
13 min read
Mastering Contextual Targeting: Tips for Effective Campaigns...

As an advertiser, your goal is clear: to ensure your marketing efforts resonate with your targ...

4634
5 min read
Contextual is Here: Does That Mean Goodbye to Interest-Based...

Contextual advertising has been present in some form since the birth of digital advertising. B...

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