Articles tagged with
Contextual Targeting
3505
2 min read
MGID and Playmaker Enter Partnership to Deliver Contextual ...
MGID, the global advertising platform, announced a partnership with Playmaker, the digital spo...
May 24, 2023 • 2 min read
2643
2 min read
MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie A...
MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by con...
Apr 20, 2023 • 2 min read
1108
2 min read
MGID Partners with Eyeota to Offer Brands Privacy-Compliant,...
MGID is excited to announce a new partnership with Eyeota, the global provider of audience sol...
Feb 8, 2023 • 2 min read
3448
5 min read
Viewability Vs Engagement: How Advertisers Can Optimize Atte...
For years, the digital advertising industry has relied on inaccurate measurement methods to de...
Dec 8, 2022 • 5 min read
2639
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read
2185
6 min read
No Ifs, No Buts — Ethical Advertising is an Absolute Must in...
Ethical advertising is a win-win for brands; it keeps consumers safe and it’s in advertisers’ ...
Aug 28, 2022 • 6 min read
2257
1 min read
Winning the Attention Economy: How to Hold People’s Attentio...
With so much advertising now pushed online and offline, advertising fatigue was inevitable. Mo...
Jun 29, 2022 • 1 min read