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Mobile-Specific Strategies for Native Advertising
For many years, marketing experts have focused on delivering mobile-friendly ads on our mobile-friendly websites. Howeve...
Contextual Targeting, SUPERCHARGED: How Publishers Can Benefit from MGID's Contextual Intelligence Solution
With the “cookieless web” just around the corner, the push towards disabling user tracking in browsers and apps, combine...
Should You Use Blacklists and Whitelists?
Blacklist and whitelist are well-known and quite popular tools for traffic source optimization. Blacklist allows blockin...
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Driving brandformance for global and local brands
FCA: Experiencing a driving performance through native advertising
How MGID helped to develop a non-intrusive yet effective way to get users to visit FCA’s car dealerships.
- 17,329Total clicks
- $0.14AVG CPC
Lazada: Connecting the SouthEast region to a new shopping experience
How Lazada used MGID to promote an entire product category for its expansive eCommerce platform.
- 5.2%Conversion Rate
- $1.7AVG eCPA
- $0.09AVG CPC
HSBC Bank: Serving the financial world through unique messaging
How MGID created unique native format messages to generate leads for HSBC’s credit card services.
- 74,883Total clicks
- $0.06AVG CPC
- 1.5%Conversion Rate
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