Articles tagged with
Trends
7885
13 min read
Green and Sustainable Marketing: How to Reach Eco-Friendly C...
Going green is not only an environmentally responsible choice and a must for many consumers bu...
Sep 15, 2023 • 13 min read
4477
5 min read
Short- Vs. Long-Form Content: Is There A Winner?
As CEO of a global advertising platform that works closely with publishers, brands and markete...
May 25, 2023 • 5 min read
563
5 min read
How To Optimize Your Ads To Capture Audience Attention
Brands in the digital space are all vying for a limited resource: user attention. But consider...
Feb 22, 2023 • 5 min read
9208
7 min read
Ad Tech Trends: Expectations vs. Reality as Told by Memes
As we ring in each new year, there's one thing you can count on: the web fills up with 'Top 20...
Feb 1, 2023 • 7 min read
2721
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
2635
4 min read
Emotion And Context: The Keys To Smarter Ad Spend
The advertising industry is undeniably facing significant challenges. Along with mass job cuts...
Jan 4, 2023 • 4 min read
910
6 min read
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...
Dec 28, 2022 • 6 min read