Articles tagged with

Trends

507
5 min read
How To Optimize Your Ads To Capture Audience Attention

Brands in the digital space are all vying for a limited resource: user attention. But consider...

9093
7 min read
Ad Tech Trends: Expectations vs. Reality as Told by Memes

As we ring in each new year, there's one thing you can count on: the web fills up with 'Top 20...

2711
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...

It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...

2609
4 min read
Emotion And Context: The Keys To Smarter Ad Spend

The advertising industry is undeniably facing significant challenges. Along with mass job cuts...

906
6 min read
Open Web v Walled Gardens: Predictions for 2023

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...

3432
5 min read
Viewability Vs Engagement: How Advertisers Can Optimize Atte...

For years, the digital advertising industry has relied on inaccurate measurement methods to de...

2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

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