Articles tagged with
Trends
507
5 min read
How To Optimize Your Ads To Capture Audience Attention
Brands in the digital space are all vying for a limited resource: user attention. But consider...
Feb 22, 2023 • 5 min read
9093
7 min read
Ad Tech Trends: Expectations vs. Reality as Told by Memes
As we ring in each new year, there's one thing you can count on: the web fills up with 'Top 20...
Feb 1, 2023 • 7 min read
2711
8 min read
The Industry Reacts to ISBA’s Latest Programmatic Supply Cha...
It’s been three years since ISBA’s first Programmatic Supply Chain Transparency Study offered ...
Jan 30, 2023 • 8 min read
2609
4 min read
Emotion And Context: The Keys To Smarter Ad Spend
The advertising industry is undeniably facing significant challenges. Along with mass job cuts...
Jan 4, 2023 • 4 min read
906
6 min read
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year ...
Dec 28, 2022 • 6 min read
3432
5 min read
Viewability Vs Engagement: How Advertisers Can Optimize Atte...
For years, the digital advertising industry has relied on inaccurate measurement methods to de...
Dec 8, 2022 • 5 min read
2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read