Articles tagged with
Brand Safety
2228
2 min read
MGID Awarded TAG Brand Safety Certification
MGID, the global advertising platform, today announced it has met the rigorous standards requi...
May 4, 2022 • 2 min read
2069
4 min read
Key Considerations For Ensuring Brand Safety
Leaked documents from Facebook have highlighted flaws at its core—specifically fundamental mec...
Mar 30, 2022 • 4 min read
2268
5 min read
Contextual Targeting Can Help Balance Brand Responsibility i...
A series of tragic and harrowing events have shaken the world as we know it in recent years. A...
Mar 15, 2022 • 5 min read
2288
5 min read
Three Steps for Building a Robust Approach to Brand Safety
Programmatic native advertising is on the rise, as illustrated by MediaRadar’s report that 1,9...
Dec 10, 2021 • 5 min read
2152
5 min read
Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Bui...
Publisher triples ad inventory as advertisers seek a more nuanced approach to keyword blocking...
Oct 30, 2020 • 5 min read
2968
5 min read
How to Shelter Ads in Brand Safe Environments During COVID-1...
Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with...
Jul 25, 2020 • 5 min read
2285
4 min read
Maintaining Brand Safety and Trust: A Guide to Native Advert...
Digital traffic is surging during the pandemic — with global visitor increases of up to 84% — ...
Jul 20, 2020 • 4 min read