Articles by Natalia Chabanova
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8 min read
How Cookie Deprecation Accelerated Contextual Advertising
For nearly a decade, the digital advertising industry has treated the phrase cookie deprecatio...
Jul 17, 2026 • 8 min read
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9 min read
AI Influencer Marketing: Trends, Tools a...
Virtual avatars aren't just a quirky PR stunt anymore. Look at any major enterprise marketing ...
Jul 10, 2026 • 9 min read
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5 Native Advertising Mistakes That Drain...
Every July, the media buying chats blow up at an alarming rate. Traffic costs too much. Conver...
Jul 8, 2026 • 8 min read
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AI Influencers vs Human Creators: What B...
The marketing ecosystem has fundamentally fractured over the last few years. On one side, huma...
Jun 23, 2026 • 8 min read
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10 min read
What Are Instream Ads? Formats, Examples...
Most media buyers are burning their budget on video views that happen entirely out of the user...
Jun 10, 2026 • 10 min read