Articles by Natalia Chabanova
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8 min read
How the Zero-Click Web Is Changing Advertising
For nearly three decades, the trade-off of the internet was straightforward: search engines in...
Oct 1, 2026 • 8 min read
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9 min read
How to Measure Creative Performance Beyo...
If your media buying team still evaluates ad creatives strictly by their Click-Through Rate (C...
Sep 29, 2026 • 9 min read
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10 min read
How Publishers Can Increase RPM with Nat...
Traffic acquisition is expensive right now, and buying clicks just to inflate your pageviews r...
Sep 21, 2026 • 10 min read
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9 min read
How AI Search Is Reshaping Native Advert...
The rollout of AI-driven search engines has caused massive disruption across the digital marke...
Sep 16, 2026 • 9 min read
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8 min read
Why Last-Click Attribution Undervalues N...
If you judge your native advertising campaigns strictly by last-click attribution in 2026, you...
Sep 9, 2026 • 8 min read
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AR and Immersive Native Formats That Act...
Tell a performance marketer you want to run an Augmented Reality (AR) campaign, and they will ...
Aug 31, 2026 • 8 min read
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12 min read
Most Advertisers Squander August: Here’s...
Of all the twelve months, August is the most misunderstood in performance marketing. Ask the a...
Aug 27, 2026 • 12 min read