Articles by Natalia Chabanova
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8 min read
AR and Immersive Native Formats That Actually Work
Tell a performance marketer you want to run an Augmented Reality (AR) campaign, and they will ...
Aug 31, 2026 • 8 min read
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12 min read
Most Advertisers Squander August: Here’s...
Of all the twelve months, August is the most misunderstood in performance marketing. Ask the a...
Aug 27, 2026 • 12 min read
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Native vs. Social: Where Is Traffic Chea...
Media buying in 2026 is not the same game it was three years ago. The era of launching a gener...
Aug 25, 2026 • 10 min read
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What is Fingerprinting Protection and Wh...
Ad tech always finds a workaround. When browsers started blocking third-party cookies, media b...
Jul 31, 2026 • 8 min read
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How Cookie Deprecation Accelerated Conte...
For nearly a decade, the digital advertising industry has treated the phrase cookie deprecatio...
Jul 17, 2026 • 8 min read
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AI Influencer Marketing: Trends, Tools a...
Virtual avatars aren't just a quirky PR stunt anymore. Look at any major enterprise marketing ...
Jul 10, 2026 • 9 min read
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5 Native Advertising Mistakes That Drain...
Every July, the media buying chats blow up at an alarming rate. Traffic costs too much. Conver...
Jul 8, 2026 • 8 min read