Articles tagged with
Brand Marketing
2325
6 min read
Native Advertising in Action: Top 5 Examples 2021
Ad fatigue is a real issue that many advertisers are facing. It is only a matter of time befor...
May 28, 2021 • 6 min read
3035
5 min read
Brandformance: New Perspective on the ‘Brand vs Performance’...
For many years, the two key approaches in digital advertising – branding and performance – exi...
Sep 15, 2020 • 5 min read
2968
5 min read
How to Shelter Ads in Brand Safe Environments During COVID-1...
Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with...
Jul 25, 2020 • 5 min read
3947
4 min read
DTC and native: Is It the Perfect e-Commerce Partnership?
Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and dire...
Jun 25, 2020 • 4 min read
3081
4 min read
The Work on Brand Safety is Never Finished
Brand safety is one of the major challenges for the entire advertising industry; it is relevan...
Jun 9, 2020 • 4 min read
4696
5 min read
How to Setup a Digital Presence for Your Offline Business: F...
The global pandemic has turned out to be uncharted territory for all companies, whether they w...
May 18, 2020 • 5 min read
4620
4 min read
Shoring Up Brand Reputation against COVID-19 Turbulence
Brand safety in digital advertising tends to be driven by big businesses, with 80% of agencies...
May 6, 2020 • 4 min read