Articles tagged with

Brand Marketing

15 min read
How to Measure Brand Awareness: From Reach to Recognition

In today’s world, the importance of a company’s image cannot be overstated. Indeed, when we th...

13 min read
What Are Rich Media Ads: A Comprehensive Guide in 2023

One of the most common questions a brand marketing manager will ask is, “How can I solve the b...

6 min read
Native Advertising in Action: Top 5 Examples 2021

Ad fatigue is a real issue that many advertisers are facing. It is only a matter of time befor...

5 min read
Brandformance: New Perspective on the ‘Brand vs Performance’...

For many years, the two key approaches in digital advertising – branding and performance – exi...

5 min read
How to Shelter Ads in Brand Safe Environments During COVID-1...

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with...

4 min read
DTC and native: Is It the Perfect e-Commerce Partnership?

Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and dire...

4 min read
The Work on Brand Safety is Never Finished

Brand safety is one of the major challenges for the entire advertising industry; it is relevan...

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