Articles tagged with
Brand Marketing
9673
15 min read
How to Measure Brand Awareness: From Reach to Recognition
In today’s world, the importance of a company’s image cannot be overstated. Indeed, when we th...
Aug 31, 2023 • 15 min read
4817
13 min read
What Are Rich Media Ads: A Comprehensive Guide in 2023
One of the most common questions a brand marketing manager will ask is, “How can I solve the b...
Jan 11, 2023 • 13 min read
2471
6 min read
Native Advertising in Action: Top 5 Examples 2021
Ad fatigue is a real issue that many advertisers are facing. It is only a matter of time befor...
May 28, 2021 • 6 min read
3201
5 min read
Brandformance: New Perspective on the ‘Brand vs Performance’...
For many years, the two key approaches in digital advertising – branding and performance – exi...
Sep 15, 2020 • 5 min read
2988
5 min read
How to Shelter Ads in Brand Safe Environments During COVID-1...
Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with...
Jul 25, 2020 • 5 min read
4135
4 min read
DTC and native: Is It the Perfect e-Commerce Partnership?
Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and dire...
Jun 25, 2020 • 4 min read
3102
4 min read
The Work on Brand Safety is Never Finished
Brand safety is one of the major challenges for the entire advertising industry; it is relevan...
Jun 9, 2020 • 4 min read