Articles tagged with
Programmatic
2258
5 min read
Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a grea...
Oct 19, 2021 • 5 min read
2352
5 min read
Programmatic vs. Native Advertising
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Jul 14, 2021 • 5 min read
2404
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...
The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...
May 13, 2021 • 6 min read
2832
Guide
1 min read
Advertising and Targeting Without Third-Party Cookies
By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...
Apr 23, 2021 • 1 min read
2661
6 min read
What You Need to Know About IAB Tech Standards
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Apr 9, 2021 • 6 min read
2493
6 min read
What is In-App Header Bidding?
Header bidding has already proven to be a successful web monetization option on desktop and ev...
Apr 2, 2021 • 6 min read
2386
5 min read
Cookie Restrictions Will Not Solve Privacy Concerns, But Non...
Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect...
Feb 25, 2021 • 5 min read