Articles tagged with
Programmatic
2252
5 min read
Programmatic vs. Native Advertising
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Jul 14, 2021 • 5 min read
2364
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...
The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...
May 13, 2021 • 6 min read
2800
Guide
1 min read
Advertising and Targeting Without Third-Party Cookies
By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...
Apr 23, 2021 • 1 min read
2629
6 min read
What You Need to Know About IAB Tech Standards
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Apr 9, 2021 • 6 min read
2468
6 min read
What is In-App Header Bidding?
Header bidding has already proven to be a successful web monetization option on desktop and ev...
Apr 2, 2021 • 6 min read
2370
5 min read
Cookie Restrictions Will Not Solve Privacy Concerns, But Non...
Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect...
Feb 25, 2021 • 5 min read
2259
4 min read
Maintaining Brand Safety and Trust: A Guide to Native Advert...
Digital traffic is surging during the pandemic — with global visitor increases of up to 84% — ...
Jul 20, 2020 • 4 min read