Articles tagged with
Programmatic
7620
16 min read
Mastering Programmatic Advertising: Types and Strategies for...
Long before there were programmatic ads, advertisers and publishers had to buy and sell ad spa...
Jun 21, 2024 • 16 min read
9976
15 min read
What is In-App Header Bidding?
Header bidding has proven to be a successful web monetization option for desktop and mobile br...
Sep 19, 2023 • 15 min read
6071
13 min read
Supply Path Optimization Explained
With the introduction of supply path optimization in digital advertising, advertisers and publ...
May 1, 2023 • 13 min read
7750
12 min read
Programmatic Native Advertising Explained
Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...
Apr 24, 2023 • 12 min read
2655
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read
2283
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...
Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...
Aug 29, 2022 • 6 min read
2491
5 min read
Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a grea...
Oct 19, 2021 • 5 min read