Articles tagged with
Programmatic
2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read
2273
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...
Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...
Aug 29, 2022 • 6 min read
2296
5 min read
Supply Path Optimization Explained
Programmatic ad spending has been in an upwards swing ever since its inception but never befor...
Feb 14, 2022 • 5 min read
2429
5 min read
Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a grea...
Oct 19, 2021 • 5 min read
2426
5 min read
Programmatic vs. Native Advertising
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Jul 14, 2021 • 5 min read
2482
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...
The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...
May 13, 2021 • 6 min read
2890
1 min read
Advertising and Targeting Without Third-Party Cookies
By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...
Apr 23, 2021 • 1 min read