Articles tagged with


5 min read
Supply Path Optimization Explained

Programmatic ad spending has been in an upwards swing ever since its inception but never befor...

5 min read
Auction Models In Programmatic Advertising

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...

The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...

1 min read
Advertising and Targeting Without Third-Party Cookies

By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...

6 min read
What You Need to Know About IAB Tech Standards

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

6 min read
What is In-App Header Bidding?

Header bidding has already proven to be a successful web monetization option on desktop and ev...

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