Articles tagged with
Programmatic
8699
9 min read
Inside Private Marketplaces: Smarter Buying Without the Chao...
Programmatic advertising promised scale and automation, but open auctions quickly got messy. A...
Jul 30, 2025 • 9 min read
8580
6 min read
Programmatic Direct: When You Want the Inventory Without the...
Not every campaign works well in the open exchange, and not every brand wants to fight for imp...
Jul 23, 2025 • 6 min read
7745
8 min read
Not Quite Guaranteed, Not Quite Auction: Meet Preferred Deal...
Programmatic ad buying isn’t always a fast-paced auction with unpredictable outcomes. Sometime...
Jul 18, 2025 • 8 min read
7664
14 min read
What is an Ad Exchange? Understanding the Core of Programmat...
The process of buying and selling ad spaces has become faster but a lot more complex. One elem...
Jul 14, 2025 • 14 min read
138
15 min read
Data Management Platforms: Turning Clicks into Connections
Have you ever noticed that certain advertisements persistently follow you around online while ...
Jul 7, 2025 • 15 min read
7702
16 min read
RTB for Humans: A Quick Guide to Smarter Bidding
Ever heard marketers rave about RTB (abbreviation for real-time bidding) but never quite under...
Jul 3, 2025 • 16 min read
10075
14 min read
Curation in AdTech: Transforming Programmatic Advertising in...
Lately, you can’t talk about digital advertising without hearing the word “curation.” It’s eve...
Jan 31, 2025 • 14 min read