Articles tagged with
Programmatic
2267
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...
Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...
Aug 29, 2022 • 6 min read
2290
5 min read
Supply Path Optimization Explained
Programmatic ad spending has been in an upwards swing ever since its inception but never befor...
Feb 14, 2022 • 5 min read
2400
5 min read
Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a grea...
Oct 19, 2021 • 5 min read
2420
5 min read
Programmatic vs. Native Advertising
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Jul 14, 2021 • 5 min read
2464
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...
The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...
May 13, 2021 • 6 min read
2876
1 min read
Advertising and Targeting Without Third-Party Cookies
By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...
Apr 23, 2021 • 1 min read
2695
6 min read
What You Need to Know About IAB Tech Standards
Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...
Apr 9, 2021 • 6 min read