Articles tagged with


15 min read
What is In-App Header Bidding?

Header bidding has proven to be a successful web monetization option for desktop and mobile br...

13 min read
Supply Path Optimization Explained

With the introduction of supply path optimization in digital advertising, advertisers and publ...

12 min read
Programmatic Native Advertising Explained

Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...

4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...

5 min read
Auction Models In Programmatic Advertising

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

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