Articles tagged with
Programmatic
9888
15 min read
What is In-App Header Bidding?
Header bidding has proven to be a successful web monetization option for desktop and mobile br...
Sep 19, 2023 • 15 min read
5949
13 min read
Supply Path Optimization Explained
With the introduction of supply path optimization in digital advertising, advertisers and publ...
May 1, 2023 • 13 min read
7449
12 min read
Programmatic Native Advertising Explained
Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...
Apr 24, 2023 • 12 min read
2648
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read
2279
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...
Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...
Aug 29, 2022 • 6 min read
2462
5 min read
Auction Models In Programmatic Advertising
The complexity of supply and demand in the programmatic advertising industry has led to a grea...
Oct 19, 2021 • 5 min read
2524
5 min read
Programmatic vs. Native Advertising
To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...
Jul 14, 2021 • 5 min read