Articles tagged with

Programmatic

2637
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...

According to a survey conducted in March, 35% of consumers in the United States had canceled a...

2273
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...

2296
5 min read
Supply Path Optimization Explained

Programmatic ad spending has been in an upwards swing ever since its inception but never befor...

2429
5 min read
Auction Models In Programmatic Advertising

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

2426
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2482
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...

The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...

2890
1 min read
Advertising and Targeting Without Third-Party Cookies

By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...

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