Articles tagged with
Programmatic
7604
13 min read
What is a Supply Side Platform?
If you want to be able to sell ad space more efficiently, using a SSP is key! What is a SSP? I...
Aug 23, 2024 • 13 min read
7945
13 min read
Decoding DSPs: A Guide to Demand-Side Platforms in Programma...
Did you know that buying ads wasn’t always instantaneous? Now that advertisers and publishers ...
Aug 1, 2024 • 13 min read
7629
16 min read
Mastering Programmatic Advertising: Types and Strategies for...
Long before there were programmatic ads, advertisers and publishers had to buy and sell ad spa...
Jun 21, 2024 • 16 min read
9983
15 min read
What is In-App Header Bidding?
Header bidding has proven to be a successful web monetization option for desktop and mobile br...
Sep 19, 2023 • 15 min read
6076
13 min read
Supply Path Optimization Explained
With the introduction of supply path optimization in digital advertising, advertisers and publ...
May 1, 2023 • 13 min read
7779
14 min read
Programmatic Native Advertising Explained
Programmatic is a famous buzzword in the adtech realm. It works great, everyone seems to be us...
Apr 24, 2023 • 14 min read
2657
4 min read
Inside the Tensions of Advertisers, Publishers and Consumers...
According to a survey conducted in March, 35% of consumers in the United States had canceled a...
Dec 7, 2022 • 4 min read