Articles tagged with

Programmatic

2252
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2364
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...

The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...

2800
Guide
1 min read
Advertising and Targeting Without Third-Party Cookies

By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...

MGID
2629
6 min read
What You Need to Know About IAB Tech Standards

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

2468
6 min read
What is In-App Header Bidding?

Header bidding has already proven to be a successful web monetization option on desktop and ev...

2370
5 min read
Cookie Restrictions Will Not Solve Privacy Concerns, But Non...

Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect...

MGID
2259
4 min read
Maintaining Brand Safety and Trust: A Guide to Native Advert...

Digital traffic is surging during the pandemic — with global visitor increases of up to 84% — ...

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