Articles tagged with

Programmatic

2267
6 min read
Programmatic In A Post-Cookie World: Key Considerations For ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertisin...

2290
5 min read
Supply Path Optimization Explained

Programmatic ad spending has been in an upwards swing ever since its inception but never befor...

2400
5 min read
Auction Models In Programmatic Advertising

The complexity of supply and demand in the programmatic advertising industry has led to a grea...

2420
5 min read
Programmatic vs. Native Advertising

To truly comprehend why programmatic native advertising is such an unlikely pair, it’s necessa...

2464
6 min read
Why Native Advertising is a Cure for Cookie Death [Publisher...

The ad tech industry opens up new frontiers of the privacy-first future where third-party cook...

2876
1 min read
Advertising and Targeting Without Third-Party Cookies

By 2022 3rd party cookies are expected to stop working on most browsers. This change will subs...

2695
6 min read
What You Need to Know About IAB Tech Standards

Before the mass adoption of the IAB tech standards, domain spoofing had been one of the bigges...

Native performance in minutes

With MGID, you get access to 32,000+ publishers and 185+ billion monthly impressions.