Articles by Mariia Khukalo
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10 min read
The Real Game of the World Cup: Competing for Attention
World Cup success in 2026 depends on showing up in the right moments across a fragmented, seco...
May 13, 2026 • 10 min read
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11 min read
Integrating AI into the Native Advertisi...
Native advertising has always required a very specific touch, one that requires blending a pro...
Apr 24, 2026 • 11 min read
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11 min read
Using AI to Detect and Prevent Ad Fraud:...
Invalid traffic has evolved from a collection of basic scripts clicking banners to a highly or...
Apr 17, 2026 • 11 min read
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16 min read
Traffic Quality in Performance Marketing...
This guide breaks down exactly what defines high-value traffic in performance marketing and ex...
Apr 8, 2026 • 16 min read
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16 min read
Using AI to Optimize Landing Pages: Smar...
This guide explores how artificial intelligence is completely rewriting the rules of conversio...
Mar 25, 2026 • 16 min read
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14 min read
Super Bowl LX: From Ad Slot to Cultural ...
In 2026, the Super Bowl is doing two jobs at once. Super Bowl LX will remain the loudest, most...
Feb 5, 2026 • 14 min read
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12 min read
Deinfluencing as a Strategy for Affiliat...
Remember when every influencer told you to “add to cart right now,” and you actually did? Thos...
Dec 5, 2025 • 12 min read