Author

Mariia Khukalo

PR & Communication Manager

Mariia is the PR & Communication Manager at MGID with over seven years of content creation experience and being engaged in all stages of communications initiatives. Having worked for both FMCG and AdTech companies, Mariia is a true believer in creative ways to drive communications in a business environment.

You can find Mariia Khukalo on linkedin or twitter

Articles by Mariia Khukalo

9160
12 min read
Deinfluencing as a Strategy for Affiliates
Deinfluencing as a Strategy for Affiliat...

Remember when every influencer told you to “add to cart right now,” and you actually did? Thos...

7905
16 min read
Walled Gardens
Walled Gardens Explained: Benefits, Draw...

If you’re in digital marketing, you’ve probably bumped into the term walled gardens more than ...

160
Guide
1 min read
Guide to UGC Platforms
Guide to UGC Platforms: Top Channels to ...

Are you looking to keep your audience engaged? You don’t have to do all the talking; in fact, ...

10201
Guide
1 min read
Top Influencer Marketing Platforms
Top Influencer Marketing Platforms: Your...

If you want to get people talking about your brand, influencer marketing is one of the fastest...

10375
17 min read
What is Psychographic Segmentation
What is Psychographic Segmentation? A Co...

Even after browsing example after example of psychographic segmentation, are you still struggl...

10170
10 min read
Super Bowl
Big Game, Bigger Ads: The Marketing Shif...

The countdown has begun! Super Bowl LIX is just around the corner, taking over screens on Febr...

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