Moscow Affiliate Conference – MAC 2019

Native Advertising – the Future of Performance Marketing

April 9 2019 at 1:05 pm - 2019 at 1:30 pm

Ivan Doruda

Aiming to optimize their marketing strategies, an increasing number of brands choose to allocate their advertising budgets to performance campaigns and do it for several reasons:

• such campaigns allow transforming brand metrics into transparent KPIs;
• with the cookie-based targeting fading out, the cost of targeting is increasing. Hence, brands would rather pay for measurable results. Join MGID’s Ivan Doruda as he discusses how native advertising fits into this emerging performance marketing mindset. Key takeaways from Ivan’s speech:
• The performance marketing approach is gaining popularity in the mass market.
• Emerging performance marketing clients will ask for new metrics and results, which the old ad channels won’t be able to deliver.
• Brands start actively using native advertising to implement their performance strategies. The points are supported with MGID’s case studies illustrating performance brand marketing campaigns.