Ivan is a VP of Sales at MGID with over 11 years of experience in digital advertising and 7 years in performance marketing. As a student, he launched his first startup company operating in the performance marketing field. He joined MGID in 2012, going on to lead MGID’s global expansion in APAC, the European and Latin America markets as VP of Sales. Ivan is an expert in result-driven advertising for brands and agencies, data analytics, and direct response advertising. Being MGID’s industry thought leader, Ivan is also responsible for representing MGID at a number of IAB Committees on social media, native advertising, and content marketing.