Brand messages to targeted and engaged audiences through symbiotic native placements
Solution: Executing a strategy to increase sales can often be a daunting task. Using accurate and real-time metrics to make actionable decisions is crucial when working with performance-based campaigns. Using MGID's selective bidding feature it was possible to reach positive ROI without significant loss in volumes.
As a result 259 conversions in the first month.
After an initial test run is conducted by MGID on behalf of our client out algorithm, along with the client's dedicated account manager, filters out ads based on audience behavioral patterns to increase monetization.
In order to increase our client's CTRs MGID explored each traffic source to optimized their ads at a campaign and individual ad level. As a result, collateral created by our team as well as directing their campaign to the highest performing traffic sources improved their CTRs from 0.08% to 0.15% on average.
The client was then able to lower their bids from an initial 3.6¢ to 3.1¢ which resulted in better CPAs.
Solution: The focus of our client was to ride the momentum generated by an already successful product launch and increase the LTV of each customer by implementing client retention and upselling ad strategies. In this particular campaign the client wished to shift its current strategy from reducing their CPA for initial customer acquisitions to focusing on upselling current customers and increasing the likelihood of repurchases.
Further, by relying on MGID’s tracking methods and metrics the company gained real insights and discovered that their customers were increasingly originating from mobile. MGID’s dedicated client creative department ensured that the quality of the collateral deployed over mobile was not only responsive by effectively utilized the mobile experience to generate over 600 unit purchases of a 30 day period.
Solution: with the help of MGID‘s optimization tools and with the expert assistance of the client’s dedicated account manager, the campaign’s CPL was reduced by 75% (from target $10 per lead to $2.43 per lead).
Solution: MGID account manager helped the client develop an optimization strategy, based on polishing the campaign‘s creative and segmenting by publisher.
With a resulting CPL of $6.32, MGID outperformed the client’s CPA goal of $8.
Solution: having analyzed results of a test campaign and applied a range of MGID’s tools for its optimization, we managed to significantly improve the campaign’s performance and lower the CPL to $1.89, when the client’s goal was $2.50.
Solution: MGID integrated with client’s back-end to enable consistent and sufficient data exchange to make informed optimization decisions. Experienced creative team curated content. Within 30 days several rounds of multivariate optimization were run implementing MGID's Selective Bidding technology.
The goal was achieved with the CPL of $3.16 and 193 initial sales at $517 on average, the overall estimated ROI (based on Anastasia's LTV) is 21% which is 5-6% better other traffic sources.
Solution: Executing a strategy to increase registrations can often be a daunting task. Using accurate and real-time metrics to make actionable decisions is crucial when working with performance-based campaigns.
Solution: Using MGID's selective bidding feature it was possible to reach positive ROI without significant loss in volumes. As a result, 3,300 conversions in 3 months.
Solution: MGID suggested placing a widget with 5 native ads, filling all available space beneath the articles.
Monetizing only the desktop traffic allowed the client to get the maximum results from MGID native monetization feature.
Solution: Using Device, Browser and OS targeting, the account manager shaped efficient audience segment to fit the campaign perfectly. The creatives were served through MGID’s mobile specific widgets across multiple hand-picked premium publishers. The final step was ongoing optimization using MGID’ Selective Bidding. The campaign’s performance was significantly improved, the campaign brought 698 leads at CPL lower than market average.
The products promoted in the offer are targeted at the Dutch-speaking market so MGID account manager has developed a promotion strategy including Dutch traffic sources and trusted international websites with a big share of Dutch traffic which allowed to significantly expand audience.
With the CPL of $11 MGID outperformed the client’s CPA goal of $15 and the client began to aggressively scale the campaign, driving more high-quality conversions.
Solution: Widgets of different configuration were developed for each website of the network.
Each widget had a design which was developed to be totally cohesive with respective website design.
"We use MGID for instant, targeted and effective traffic for many of our clients campaigns. They provide as much traffic velocity as you need! Great creative department that creates our campaigns and then constantly optimizes the campaigns and creatives for us. Our Account Manager is always proactive, monitoring our campaigns and working with the creative department to make sure our campaigns are constantly optimized as well. While most ad networks would happily allow you to blow through a campaign budget that isn't converting; our rep in many cases will pause traffic if the conversions drop too far, make adjustments and then turn it back on. With our account manager and the rest of the MGID team always striving to make sure our campaigns are converting for us how can we go wrong! We would recommend MGID to anyone looking to drive targeted PPC traffic with great results!"
"MGID is my favorite advertising option to date!! Very easy to work with, cheap TARGETED clicks that have led to great conversions numbers! But best of all is they handle EVERYTHING:)"
"MGID has been a steady source of site traffic since the beginning of our partnership. They provide excellent technical support and attractive graphics. I've been pleasantly surprised by the number of MGID visitors who have returned and engaged with content at a deeper level."
According to the Digital News Report 2015 (based on a research on native advertising) employing native ad technologies is the best way to promote your business, increase traffic and generate leads, attracting clients with high level of engagement.
*Consumers pay attention to native ads 52% more frequently than banner ads
*Native advertising generates 85-93% more clicks than banner ads
*Purchase intent is 53% higher with native ads
*Native advertising can increase brand lift by as much as 82 percent.
*32% of consumers said they would share a native ad with friends and family vs 19% for banner ads
*70% of individuals want to learn about products through content rather than through traditional advertising.
*30% of online users in both the USA and UK say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content.
You can pay for ads using one of our accepted currencies with one of the following:
An image with a title and an advertising text.
Title length: maximum 65 characters.
Advertising Text length: maximum 70 characters. With only $500 of initial budget MGID's designers will prepare amazing creatives for free. You can also use your own creatives as desired.
Campaigns can be optimized by publisher, by creative, by GEO, by device or by any other segmentation to buy quality traffic which works best. MGID's Selective Bidding technology is a campaign management tool in MGID dashboard, that lets the marketer to focuse on the best sources of traffic keeping the reach while securing high ROI.
Remember that effective promotion is math, measurement and good judgment. If you have difficulty with optimization strategy, you can always rely on our team of experts and let them manage and execute your campaigns to achieve your goals.