FCA: Experiencing a driving performance through native advertising
How MGID helped to develop a non-intrusive yet effective way to get users to visit FCA’s car dealerships.
The challenge for this campaign was to create a non-intrusive yet effective way to reach and engage its target audience (companies' decision makers and freelancers specifically operating with VAT) to visit FCA car dealerships and to gather the maximum number of leads during a limited period of time.
MGID implemented a unique product promotion strategy specifically for FCA’s needs. A campaign targeting the country of Italy was created to address FCA’s targeted audience: companies and freelancers who operated with VAT.
Taking this into account, our campaign strategy included an incentive on the landing page. This incentive was the following: the user would receive a bonus by downloading and showing it at an FCA car dealership. By creating advertising copy geared toward FCA’s specific targeted audience and developing an interactive feature in the form of a bonus, the user is incentivized to visit FCA’s car dealership in order to utilize this limited-time bonus.
During the limited promotional run of this bonus, the ad campaign resulted in an average CPC of $0.14, with the number of total clicks exceeding 17k.
Results by numbers
- 17,329Total clicks
- $0.14AVG CPC
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures and sells vehicles and their related parts, services, and production systems worldwide. Their vehicles are seen all over the global highway and include globally-recognized brands like Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram and Maserati.