Your complete guide to MGID content.
MGID is results driven and passionate about native advertising. We make sure that our agencies, brands and publishers successfully merge for increased conversion rates and bigger returns. We've mapped out the basic content guidelines to help you get those.
MGID reserves the right to block any and all content, products or services for any reason, as we see it fit.
Please contact your account manager for any content in question. Such cases may include:
MGID considers the image and headline of the ad, independent from the landing page or offer, when determining its overall rating. We then make sure that advertisers and publishers are a match made in heaven. Applicable content builds new relationships and offers additional value to existing audiences.
G: No suggestive material of any kind. This includes images of people showing too much skin (no cleavage, stomach, or above the knee) and provocative language. No mature topics, highly controversial issues, or depictions of any violence (non-cartoon).
PG: No sex-related or promiscuous content. Tasteful imagery associated with topics such as swimwear (no thongs), body art, and fitness may include skin. Select images and topics for fictional entertainment may include mild violence.
R: Content includes sexual topics and non-explicit suggestive imagery, as well as violence in news or entertainment media. Content may include funny and humorous stuff restricted to an older audience. Parental guidance is suggested to a younger audience.
NC17: Subject matter may be more controversial with strange, odd or peculiar imagery. Bizarre stories of non-fictional and fictional characters may be included here.
NSFW: Content may be sexual in nature, sensational, shocking, or outrageous. Creative content does not contain nudity, pornography, erotica, or explicit sex.
High-quality content should provide a positive, user-friendly experience.
Adult Novelty Gifts
Alcohol / E-cigarettes
Current Public Policy
Energy & Brain Boosters
Beauty / Health
Illicit or Digital Drugs
Weapons & Explosives
* Content distribution may diverge slightly from the standard depending on geo targeting and audience. The final decision on this matter lies with the moderators.
We've included specifications for more detailed categories—the ones that can get pretty complicated.
MGID reserves the right to reject any content page for any reason, as we see it fits.