Advertise

Acquire visitors and get quality traffic for leads and conversions

  • Brand-safe sponsored messaging
  • Free сreative services
  • Works on any device
  • Real-time reporting
  • Ongoing campaign optimization
  • Self-service or managed
  • 12 000+ direct publishers
  • Start with $500

Case Studies

  • Case Study #1
    DATING – Anastasiadate.com
    Goal: Expansion of the client's market share in European markets

    Solution: MGID integrated with client’s back-end to enable consistent and sufficient data exchange to make informed optimization decisions. Experienced creative team curated content. Within 30 days several rounds of multivariate optimization were run implementing MGID's Selective Bidding technology.

    The goal was achieved with the CPL of $3.16 and 193 initial sales at $517 on average, the overall estimated ROI (based on Anastasia's LTV) is 21% which is 5-6% better other traffic sources.

    Duration 30 days
    Leads 31,574
    CPL $3.16
    ROI 21%
    GEO 12 European
    countries
  • Case Study #2
    News portal
    Challenge: Improve user experience making avertising part of natural activity stream

    Solution: MGID suggested placing a widget with 5 native ads, filling all available space beneath the articles.

    Monetizing only the desktop traffic allowed the client to get the maximum results from MGID native monetization feature.

    Duration 6 months
    Clicks to MGID 1,020,946
    CPC ¢2.7
    Revenue $28,434
    eCPM $1.6
    CTR 5.8%
  • Case Study #3
    Binary
    COST PER LEAD, EMAIL AND PHONE NUMBER SUBMIT
    Goal: Lead generation

    Solution: Using Device, Browser and OS targeting, the account manager shaped efficient audience segment to fit the campaign perfectly. The creatives were served through MGID’s mobile specific widgets across multiple hand-picked premium publishers. The final step was ongoing optimization using MGID’ Selective Bidding. The campaign’s performance was significantly improved, the campaign brought 698 leads at CPL lower than market average.

    GEO US, UK, CA, AU
    Device Mobile
    CPL $18.98
    Funds spent $13,250
    Revenue generated $17,450
    Conversion Rate 0.3%
  • Case Study #4
    Weight loss
    Goal: Lead generation

    The products promoted in the offer are targeted at the Dutch-speaking market so MGID account manager has developed a promotion strategy including Dutch traffic sources and trusted international websites with a big share of Dutch traffic which allowed to significantly expand audience.

    With the CPL of $11 MGID outperformed the client’s CPA goal of $15 and the client began to aggressively scale the campaign, driving more high-quality conversions.

    Spent $8,199.65
    Clicks 62,089
    Av. bid $0.15
    Leads 638
    CPL $11
    Targeting Netherlands
    Targeting desktop
  • Case Study #5
    Alternative news network
    Challenge: Intelligent monetization solution to reinforce existing monetization scheme with new browsing experiences for visitors

    Solution: Widgets of different configuration were developed for each website of the network.

    Each widget had a design which was developed to be totally cohesive with respective website design.

    Duration 7 days
    Widget Impressions 5,542,673
    Clicks to MGID 216,020
    CPC ¢2.4
    Revenue $5,210
    CPM $1.02
  • Case Study #6
    Dating
    Cost per lead, single opt in, males 25+ only
    Goal: Generate maximum conversions and maintain positive ROI

    Solution: Using MGID's selective bidding feature it was possible to reach positive ROI without significant loss in volumes. As a result, 3,300 conversions in 3 months.

    Time frame 3 months
    Funds spent $8,115
    Revenue generated $13,038
    Conversion rate 1.4%
    Conversion rate 1.1%
    Conversion Rate 0.7%
  • ANGELA SCHMIDT

    "Signing up with MGID was certainly one of the best decisions of my webmaster career. MGID is sending a steady stream of high-quality visitors to our site -- day after day. You people are great! Thank you very much!"

  • JAKE GLAESER

    "Thanks to you I can earn money from advertising and have new visitors every day. They surf my websites, share the pictures and generate really great PVs :) You are awesome!"

  • DANIEL TAMAS

    "We've been in the flash games industry as a company for more than 6 years now and we've had the chance to test more than a few traffic trading solutions. After testing for a few days what MGID has to offer we've decided to fully implement their code into our network of sites to maximize the benefit we get from MGID's platform and we're pleased with the results.
    Our account manager Jerry Walker was more than professional with us and took care each step of the way to fully explain everything and to also customize the widgets we needed.
    Thank you, Jerry and MGID."

  • SUSAN WALSH

    "MGID has been a steady source of site traffic since the beginning of our partnership. They provide excellent technical support and attractive graphics. I've been pleasantly surprised by the number of MGID visitors who have returned and engaged with content at a deeper level."

  • What are native ads?

    Native ads are integrated into the visitor's natural activity stream. You can expect higher performance as visitors feel completely comfortable with non-intrusive ads.

  • What are the benefits of native advertising?

    According to the Digital News Report 2015 (based on a research on native advertising) employing native ad technologies is the best way to promote your business, increase traffic and generate leads, attracting clients with high level of engagement.

    *Consumers pay attention to native ads 52% more frequently than banner ads

    *Native advertising generates 85-93% more clicks than banner ads

    *Purchase intent is 53% higher with native ads

    *Native advertising can increase brand lift by as much as 82 percent.

    *32% of consumers said they would share a native ad with friends and family vs 19% for banner ads

    *70% of individuals want to learn about products through content rather than through traditional advertising.

    *30% of online users in both the USA and UK say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content.

  • Which advertising model does MGID use and what are its benefits?

    MGID native advertising network works on CPC model, the most effecient and economically feasible model of online promotion. With tools to transparently and efficiently manage the sources to get traffic from MGID has all the opportunities for conversions management and conversion tracking which makes the cost of a conversion or lead lower than that of CPI-model.

  • Is there a minimum cost per click (CPC) bid?

    The minimum cost per click is $0.05. However, the cost of online advertising can vary a lot depending on the niche and GEO. Consult our rep for exact quote.

  • What is the minimum budget of MGID advertisement?

    The minimum budget to start driving targeted traffic to your website is just $100.

  • What are my payment options?

    You can pay for ads using one of our accepted currencies with one of the following:

    PayPal

    Wire

    Visa

    MasterCard

  • What types of ad creatives are available?

    An image with a title and an advertising text.

    Title length: maximum 65 characters.

    Advertising Text length: maximum 70 characters. With only $500 of initial budget MGID's designers will prepare amazing creatives for free. You can also use your own creatives as desired.

  • What are the requirements for images?

    The image size should be no less than 492x328. Other requirements for creatives you can get from your account manager.

  • Where will my ads appear?

    Your ads will appear on content sites within MGID network. Smart behavioral targeting allows us to serve an ad right at the moment the user is ready to consume the information, showing visitors only the ads that interest them, and thus generating more revenue from advertising without disruption.You attract visitors and increase leads only due to high targeted traffic and as a result - you get not just traffic but potential customers interested in your offer.

  • How do I optimize my campaigns?

    Campaigns can be optimized by publisher, by creative, by GEO, by device or by any other segmentation to buy quality traffic which works best. MGID's Selective Bidding technology is a campaign management tool in MGID dashboard, that lets the marketer to focuse on the best sources of traffic keeping the reach while securing high ROI.

    Remember that effective promotion is math, measurement and good judgment. If you have difficulty with optimization strategy, you can always rely on our team of experts and let them manage and execute your campaigns to achieve your goals.

  • What is Selective Bidding?

    Selective Bidding is a tool MGID launched for advertisers that allows advertisers to target specific websites within the MGID network and generate more traffic with better-performing websites, while keeping the other sites at a lower bid.

  • How long does it take to learn your ad management tool before running advertising?

    Our advertising dashboard has intuitive and user-friendly interface so anyone can start buying web traffic in minutes. If you don't want to manage your advertising campaigns yourself, you don't have to pay an advertising agency, advertising company or firm, because MGID offers both self-serve solution as well as a fully managed campaigns that leverage the experience of our skillful professionals.

  • Whether the fully managed service is paid?

    We value our customers and offer only first class service, that's why our fully managed campaigns are free. Get started with the help of dedicated account manager and implement your personal advertising strategy to promote your website, effectively buy traffic, attract customers, increase sales and generate leads.

  • Can I buy mobile traffic with MGID?

    Around 30% of MGID's traffic is traffic from mobile devices. Buying mobile traffic you will benefit from the same targeting and optimization settings, and there are options built specifically for mobile. Precise setting options make it possible to advertise on mobile at scale showing advertising on mobile devices that you have chosen in your mobile campaigns setup.

  • What kinds of macros are available to help me track my ad campaigns?

    The following macros are allowed: {widget_id}, {teaser_id}, {campaign_id}, {geo}, {click_id}. You can set up any custom tracking tags or UTM to track the efficiency of your web promotion.

  • What kinds of tracking are supported?

    MGID supports all types of tracking, including s2s postbacks and conversion pixels. You can track conversions by just placing simple tracking code on your pages or using postback URL and setting goals for your campaign in MGID dashboard.

  • What are the best converting offers/niches for MGID traffic?

    The MGID - the largest native advertising network that allows to you place your ads on thousands of sites, that's why all offers/niches convert well for MGID traffic with the right promotion strategy. Contact your account manager and tell them more about the product that you want to promote online; if need be, they will squeeze water from a stone for you. We will help you start getting revenue in no time.

  • How to become MGID Publisher?

    Just fill an application form using a valid email and your website. Submit the application and wait for your confirmation via email.

  • What are native ads?

    Native ads are integrated into the visitor's natural activity stream by dint of recommendation widgets. You can expect higher performance as visitors feel completely comfortable with non-intrusive ads.

  • What are the benefits of native advertising?

    According to the Digital News Report 2015 (based on a research on native advertising) employing native ad technologies is the best way to promote your business, increase traffic and generate leads, attracting clients with high level of engagement.

    • Consumers pay attention to native ads 52% more frequently than banner ads
    • Native advertising generates 85-93% more clicks than banner ads
    • Purchase intent is 53% higher with native ads
    • Native advertising can increase brand lift by as much as 82 percent.
    • 32% of consumers said they would share a native ad with friends and family vs 19% for banner ads
    • 70% of individuals want to learn about products through content rather than through traditional advertising.
    • 30% of online users in both the USA and UK say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content.
  • What are recommendation widgets?

    Recommendation widgets are hosted on a website's main content area, and consumers experience it the same way as any other content viewed, blends into the site and entices a clickthrough with a powerful yet attractive message, achieves superior readership, click-through rates and consumer engagement

  • What are min traffic requirement?

    General requirements - 3000+ visitors per day, Alexa global rank 2k-100k, GEO - mainly tier1 traffic, but we are looking at each website individually and decide, a small site also can be accepted if we see the potential in it.

  • What types of websites do you accept?

      Publisher Requirements:
    • english-language content
    • site must be hosted on your own hosting and not be a free website built on weebly, blogspot or similar website builders
    • site must not host excessive ads
    • site must function correctly, load well and be of an appealing layout and design
    • site must not contain indecent material or link to adult related content
    • site must not encourage ad clicks or be designed in a way to simply inflate ad earnings, e.g page redirects, auto refresh scripts etc.
    • you must own the site that you submit, submitting sites you do not own will result in account deletion
      Preferred types of websites:
    • Blogs (Fashion, Beauty, Fitness, Health, Home, Design, Relationships, Travel, Cooking, Games rewiew, Movies review, Gadgets review);
    • Entertainment news (Celebrities, Bollywood, Comics, Movies, Music, TV );
    • Fun sites (Animals, Fails, Humor, Meme and Rage Comics);
    • Sports news (General sports news, MLB, MMA, NBA, NFL, NHL, Soccer);
    • Flash games online;
    • Wallpaper galleries;
    • News (News, Economics, Politics)
    • Site networks;
      Unsuitable website:
    • Has illegal, pirated, adult, pornographic, violent content;
    • Too cluttered, has a lot of ads, pop-unders and no free space;
  • How much time does it take to get MGID's approval?

    Our team will review your application within 1 business day, but sometimes the review process can take longer, so if your ad is under review for more than 1 full business day, contact support for information. Upon approval you will be able to integrate the MGID's code into website. Once you've been approved you can login to the Publisher Dashboard to see reports and track your earnings.

  • What are the RPM and eCPM for publishers?

    The average RPM of $1-3 with no cap, eCPM can vary from site to site and mainly depend on content and audience.

  • What are the payments method? Min for request payment?

    Payout date will come in - default is 30 (unless there are some special terms), payment will be made 30th day of each month for the month before.

    Now we are paying on PayPal and Wire only, but may be individual exceptions that must be approved by our financiers , and if it is very necessary for the client and there is no alternative, the MGID works with a lot of partners from different countries and there are a lot of payment specifics, for example - PayPal isn't supported in all countries. Minimum payout on PayPal, Payoneer - $100, on Wire Transfer - $1000, but you can receive any smaller amount if you agree to pay Wire Transfer bank charges for the money transfer. Also all the information about the payments specified in the publishers dashboard.

  • How the MGID's Anti Ad Blocking Solution work and how it helps publishers earn more?

      MGID showcases three real-time live solutions, based on the DEAL concept developed by the IAB. The concept is as follows:
    • Detect ad blocking, in order to initiate a conversation
    • Explain the value exchange that advertising enables
    • Ask for changed behavior in order to maintain an equitable exchange
    • Lift restrictions or Limit access in response to consumer choice
    1. Once ad blocker has been detected a dialog window asking user to disable the ad blocker in order to support free content is displayed. You can choose the frequency(once per page or every 60 sec by default).
    2. This solution completely blocks site content and displays a dialog window advising the user to disable ad blocker in order to gain access. The dialog appears once per page until the user disables the ad blocking software.
    3. The code based solution bypasses the block and delivers uninterrupted experience with MGID advertising re-inserted in ads' original places.

    The solution works with Google Chrome out of the box and works against all types of ad blocking software. For other browsers setup on publisher side is needed.

    The MGID's Anti Ad Blocking Solution thus be used to maximizing advertising revenues for publishers.

  • Are your ad units compatible with Google Adsense?

    Yes, they are completely compatible. You can can combine MGID with Google AdSense on the same page.

    We don't recommend replacing AdSense with MGID ads but instead use them both. The most effective way to do this would be placing a native ad unit directly after the highest-earning AdSense unit, or right below the article.

MGID Network statistics for 2016 according to
850+ million
Unique users monthly
165+ billion
Content recommendations monthly
57%
men
43%
women
Age
graph age of customers
HH Income (US)
graph advertising income
Region
map corresponds to Index
North America
% Comp 15.8
Index 133
Middle East-Africa
% Comp 6.2
Index 58
Latin America
% Comp 19.7
Index 192
Asia Pacific
% Comp 27.2
Index 61
Europe
% Comp 31.2
Index 139
69%
smartphones
6%
tablets
25%
desktops

Get a Power of Native Ads